Press Center
Your source for all things press related for EQL. Download our media kit for logos, imagery, fact sheets and bios. Below find EQL press releases, product updates, reports and more.
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About EQL
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
Not finding what you need? Email us at press@eql.com.
2021
Year Founded
200M+
Signals Analyzed
2M+
Fraudulent Entries Denied
14,000+
Launches Run
Latest Press Coverage
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The collectible drop strategy playbook: How to grow your collectible store through launches
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Comfortable under pressure: 7 lessons from the whitaker group
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Jae Tips is still watching the world: On color, community, and seeing what others miss
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The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
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Real fans only: How EQL and Topps protected the 2025 Cactus Jack x WrestleMania launch from bots
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Rethinking the ROI of your launch part III: Get data you can actually do something with
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Rethinking the ROI of your launch part II: Unlock revenue by improving fan sentiment and connection
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How’d your launch really go? Three ways to measure success. (hint: It’s so much more than sell-through)
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Trends to watch in 2025 for limited-edition whiskey, wine and other spirits
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Kicks and culture: A deep dive into 2024 (and what’s still to come) with Sneaker Freaker
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A new era of fairness: An open letter to Taylor Swift's team on how to fix ticket releases
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How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify app, and had their best sales day ever
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