Press Center

Your source for all things press related for EQL. Download our media kit for logos, imagery, fact sheets and bios. Below find EQL press releases, product updates, reports and more.

About EQL

We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.



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2021
Year Founded
200M+
Signals Analyzed
2M+
Fraudulent Entries Denied
14,000+
Launches Run

Latest Press Coverage

The drop playbook: How to grow your sneaker store through launches
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Chuck Sperry and the art of a fair shot
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Giving art back to the people with Chuck Sperry
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The collectible drop strategy playbook: How to grow your collectible store through launches
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How GHOST keeps its Legends at the center of every drop
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No more monthly fee, plus new ways to launch on Shopify
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New in EQL's Shopify App: three features for your next launch
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How limited edition product drops can create lasting loyal communities
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Comfortable under pressure: 7 lessons from the whitaker group
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The four stages of a modern launch strategy
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Jae Tips is still watching the world: On color, community, and seeing what others miss
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Jae Tips on building with intention
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How brands prevent bots from overrunning product drops 2026
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EQL 101 for fans
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Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back
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Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back
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Why you couldn't enter Travis Scott launches
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Why haven’t I won an EQL launch yet?
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You can do better on black Friday
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The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
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Redefine launch success by turning those L’s into loyalty
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We're "obsessed" with the new Stanley x Olivia Rodrigo collab
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The ticketing fiasco, we can't shake it off.
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Real fans only: How EQL and Topps protected the 2025 Cactus Jack x WrestleMania launch from bots
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6 approaches to building customer loyalty (and the 6 Shopify apps to do it with)
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The restock: The inaugural edition
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The restock edition 006: Something old and something new
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The restock edition 009: Playing it cool for summer
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Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options
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Sneaker bots 101: What are they, and how do they work?
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Who needs a sneaker bot when AI can hallucinate a win for you?
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Part 1: How to get more from your skate shop’s hot drops
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From first cops to fake drops: What sneakerheads told us at Sneakercon Denver
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Got bots? Here are the 5 best Shopify apps for bot protection in 2025
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Shaping the future of fandom with EQL+
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San Diego Comic-Con 2023: Collectibles insights and trends from the road
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Rewarding Cross-Town rivalries with Swag Golf
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Rethinking the ROI of your launch part I: Increasing revenue
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Rethinking the ROI of your launch part III: Get data you can actually do something with
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We're introducing a run fair® fee
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The year of revival in Sneaker culture
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The cons of queuing (and why it's time to quit the waiting game)
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The bad news about queues: How product launches are being exploited
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Rethinking the ROI of your launch part II: Unlock revenue by improving fan sentiment and connection
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Promote your Limited-Edition Whiskey release in 2024 with a kick
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Does your brand have a bot problem? How to know (and how to fix it).
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How Pokemon is making 2025 their best year ever — and what it means for collectors
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10 ways to stop your Shopify site from crashing during High-Traffic launches
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Omega and Swatch "MoonSwatch", that's hype commerce
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Nike's high heat release policy? EQL has you covered
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Fresh features this month | October
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Popping off: EQL joins forces with Funko
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How’d your launch really go? Three ways to measure success. (hint: It’s so much more than sell-through)
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Maximize the moment: 7 lessons from the best limited edition collaborations
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The rarest coins. The biggest collabs. Meet Agoro.
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Fresh features this month | September
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Brand collabs 101: How to maximize your brand's big moment
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Mastering coin drops: The ultimate guide
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Trends to watch in 2025 for limited-edition whiskey, wine and other spirits
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Makeway shows locals love through EQL launches
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Lessons from brand pros on amping up your collab launch
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Inventory management for Shopify launches used to be super painful. Until now.
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Introducing second choice – a new EQL+ benefit
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A new sales channel to power the passion economy
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Insights from the women who lead EQL on international women's day
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Kicks and culture: A deep dive into 2024 (and what’s still to come) with Sneaker Freaker
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How to run hype drops
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Hype commerce: It can be run fair
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Introducing Invite-Only launches from EQL: A Game-Changer for brands
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Aku partners with EQL for innovative event-based launch at ComplexCon
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IMG partners with EQL to manage waitlist for major races
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How to launch your hottest retail products: FCFS, queues, raffles and more
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Beyond the fan club: How to reward customer loyalty
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How to transform your music merch drop experience for artists AND fans
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M.R. Roberts - Wynyard coin Centre renews collector passion through fair launches
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Fair play at scale: How Toymate brought order to Pokémon chaos
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The restock edition 002: New rules for brand collaborations in 2024
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Ultra Football maximizes launch revenue with EQL
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Is that the sound of happy fans? 4 must-haves for a great music merch drop
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How the EQLizer score works
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Fresh features this month | November
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Fresh features this month | April
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How GradedGuard protects its drops (and its fans) with EQL
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Fresh features this month | July
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Fresh features this month | March
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The frenzy files
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A new era of fairness: An open letter to Taylor Swift's team on how to fix ticket releases
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Found North Whiskey and EQL launches: A perfect blend
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EQL's core values: How we're different by design
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Dropping our latest: EQL brand 2.0 "passion" in black, white, and yellow colorway
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EQL's Shopify app is here, and ready to change the game for brands everywhere
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How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify app, and had their best sales day ever
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EQL provides ease for exclusive launches at DesignerCon
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TROPHY ROOM launches "Rookie card - away" with EQL
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Dropping today via EQL: "1998" inspired new Balance 990v4 from Joe Freshgoods
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How EQL IQ is making brands smarter
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EQL ran hot in 23'. But just how hot?
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EQL named as one of fast company's most innovative companies in 2023
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Part 2: How to elevate your skate shop drops with EQL
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The ultimate guide to creating a launch strategy
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No site crashes
No queues
No bots
Happier fans
Run Fair®

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