Flexible, integrated product launches for your Shopify store

Manage limited-edition, exclusive, and in-demand releases with ease.

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Trusted by the most visionary creators in streetwear, art, and culture

FULLY NATIVE

Every part of your launch is done within Shopify – from creation to checkout.

SIMPLE TO SETUP

Install the app, add the EQL template, and you’re ready to launch your first product.

customizable

Launch templates are customizable to fit perfectly into your PDP with your brand's own look and feel.

Flexibility

Flexible launch types

Run fair, reliable draws that are weighted or randomized. Or, exclusive access launches based on location, loyalty, and more. You can even guarantee product for seeding or rewarding family and friends.

Control

Tools to control access

Provide a smooth, queue-free entry process native to your store that builds trust, loyalty, and LTV. Have fans enter payment upfront, or after selection.

Scalability

Bot protection and scalability

Advanced tech filters out bots and bad actors, getting your products to real fans. Scalable infrastructure prevents site crashes.

Increased revenue

Remarket to your launch audiences

Segment your launch entries by things like selection status, date range and more. Export as a CSV or push segments directly as Shopify customer tags so you can target the right audience at the right time.

Shopify Audiences panel showing filter options for Win/Loss outcomes and a customer list with emails.

Why choose EQL?

EQL transforms product launches into meaningful interactions , fostering community and driving revenue. By prioritizing fairness and fan engagement, EQL helps brands build lasting relationships with their customers far past the launch moment.