Step up your hottest shoe drops
Get kicks into the hands of fans with a platform that can handle the heat — no operational headaches, overselling, or bots ruining the fun.
Trusted by the most visionary creators in streetwear, art, and culture
The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
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Why the world's leading shoe brands work with EQL
Gain more control over your launch
With more control over the chaos, brands are able to harness the energy around drops and turn them into deeper moments, building buzz that lasts long past launch day.
Tech that can handle the heat
Our platform was purpose-built for intense demand, preventing common issues that have plagued high-heat launches — like bots, fraud, and sites crashing.
Locals first and VIP functionality
Internet or IRL, pull off the launch that rewards your real fans. EQL's geotargeting features make hybrid and in-store events run smoothly for unique, fan-friendly experiences.
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Testimonials
Learn more on how the world's hottest brands have used EQL to power their most in-demand launches.
See how brands level up launches with EQL
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women. Learn how they helped Makeway get more sneakers into the hands of their community members.
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