The fairest way to get the

drops
collabs
series
editions
releases
capsules

you love

Bot-free and chaos-free launches.
Smoother entry experiences.
Your best shot at securing a W.

Get the app
A winding rainbow path glowing against a starry night sky background with scattered stars and galaxies.
Three smiling women sitting on orange bike racks at night, wearing casual colorful clothes.
Collage featuring a hand holding black sunglasses, a pink sneaker, a white and blue Nike sneaker, and a small cartoon character with big eyes and a wide smile.
Woman wearing large black sunglasses with hands framing her face, surrounded by red sneakers, a silver sneaker, a pink plush toy, and a Bluey coin against a cloudy sky background.
Collage featuring a man in a suit running towards large floating objects including pink and white-blue sneakers, two bunny-costumed cartoon characters holding hands, a one-dollar coin, and a fantasy character in green with a sword in a snowy forest.
Collage featuring pink high heel shoes on legs, blue plush toy, blue athletic shoe, yellow toy figure, mesh bag with oranges, red sneakers, and a comic book page.
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It doesn’t have to be like this...

Cartoon illustration of three sunflowers with smiley faces, one partially covered by a black puzzle piece, surrounded by colorful shapes on a light background.Yellow puzzle piece shaped like a sun with a smiley face in the center on a black background.
What is this, 1990?
A text CAPTCHA displaying distorted letters and numbers separated by a wavy line on a black background.
FAIL
That's not even a real letter!
Illustration of a hand gripping a vertical pole or staff with part of an arm visible.
Is the flag even part of it???

If you’re seeing these on a launch, you’re not being put first.

Wanna hear us rant about it?
Read more
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Here’s what you get with EQL

We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want, just by entering fairly.

Learn more about Run Fair®
Win more with
Run Fair®

If you participate fairly and don’t get selected, we give you a better chance next time. We calculate this through our EQLizer score.

See how the EQLizer works
Increased odds
with each entry
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+1
+1

For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.

See how it works
No more
launch-day chaos
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With EQL’s app you can check out launches that are trending, follow other fans to see what they’re entering for, and showcase your collections.

Get the app
Discover new
hot products
Mobile app screen showing new sneaker drop: red Nigel Sylvester x Air Jordan 4 'Brick by Brick' sneakers.

Features like a chance to fix failed payments or choose a second choice ensure you never miss out on that hard-earned W.

Learn more about EQL+
Upgrade to EQL+
Never miss out on a DUB
With
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Declined
Approved
**** 1102
**** 5487
**** 5772
**** 2112
**** 8855
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Milions of fans. X Hundreds of launches. X One trusted platform. X

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"Thank you, EQL is making me a believer in leveling the system to where people can actually get their hands on limited products."

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@RobGoncopski
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I love ya'll, you guys make life easy by never glitching out when trying to sign up for a chance at my grails.

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The Whitaker Group Entrant
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Best and most fair platform. You win some and you lose some. But in the end, you know that you always have a fair chance. EQL IS THE BEST.

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Fast Times Logo
Fast Times Entrant
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Easiest entry ever, I didn't have to wait in a queue and fight for my life 😂

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crocs logo
Crocs Entrant
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"I actually love this. Gives us a real chance to get a product without having the worry about the bots!

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Topps logo
Topps Entrant
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See what’s hot in the world of launches right now

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