New in EQL's Shopify App: three features for your next launch
Three new features just shipped for brands running launches on EQL's Shopify App. Each one is built to do the same thing: take more of the work out of your launch, and give you more to show for it once the launch is over. Here is what is new, and what it means for your next launch.
Turn your launch audience into a Shopify segment
Every launch you run builds an audience of people who cared enough to enter. Marketing Audiences gives you a fast way to put that audience to work. Segment your launch entries by selection status, date range, and more, then export them as a CSV or push them straight into Shopify as customer tags. The people who showed up for your last launch become the audience for your next campaign, ready to reach at the right time.
Run launches with in-store pickup
You can now run pickup-enabled launches with confidence. See per-store demand before you process, so you know what is landing where. Entrants who choose pickup see their location and collection instructions right at confirmation, both in the app and in their inbox, so the handoff from online entry to in-store pickup stays clear. It is a simple way to bring more fans through your doors.
Let fans enter first and pay after selection
Fans can now enter your launch without entering payment details or sitting under a pre-auth hold. If they are selected, they return to complete payment within the claim window. For you, that means wider reach, no friction at the point of entry, and fewer payment declines. For fans, it is a cleaner shot at the product, with payment saved for the moment it matters.
Available now on every active plan
All three features are live on every active plan, ready whenever your next launch is. And because EQL's Shopify App has no monthly subscription fee, there is no reason not to install it and put these to the test. Jump into the app to try them out.
