EQL was built on two simple beliefs:

Fandom is the best.
But the experience around it could be so much better.

We started by fixing product launches — creating a system where high-demand releases run fairly and real fans have a legitimate shot.

EQL+ is the next step.

It’s about strengthening the connection between fans, the brands they care about, and the products they love.

And like everything we build at EQL, it’s something we’re shaping with fans, not just for them.

Here’s a closer look at what that means.

Bringing fandom communities together

At its best, fandom is shared. Collecting, chasing drops, celebrating wins, it’s all more fun when you’re doing it with other people who get it.

But as even smaller retailers look to expand globally and more launches move online, many of those natural gathering places have become digital. 

One of the benefits that fans appreciate the most is our exclusive Discord, which is where connections are made, and information, reviews, conversations, and links to launches are shared. Not just in sneakers, but in trading cards, whiskey, art, vinyl figures, and any other collectible you can think of.

And because EQL+ members are pre-verified, you know you’re interacting with real fans — not bots, fake accounts, or resellers pretending to be something else.

The goal is simple: create more trust in the experience and more connection in the community.

Fairness still comes first

One thing to be absolutely clear about:

EQL+ does not increase your odds of winning.

The draw works the same for everyone.

Your number in the draw is still completely arbitrary. Your chances are still determined by inventory and competition.

That’s intentional. Fairness only works if the system treats everyone equally.

What EQL+ does instead is remove friction around the experience — especially in the moments that matter most.

No Run Fair® fees

EQL+ is a monthly subscription. Once you’re a member, Run Fair® fees are waived when you win a launch.

The Run Fair fee helps cover the infrastructure behind every draw: processing entries, filtering bots, and verifying submissions so launches run fairly. Depending on the product price, that fee can add up for fans who participate often.

With EQL+, that fee disappears. Your money goes toward the product. Not the process.

Winsurance

Sometimes a win slips away for a frustrating reason.

A card gets declined.
A bank flags a charge.
A payment fails.

When that happens, EQL+ members get Winsurance.

If your payment fails after being selected, you’ll have a 15-minute window to fix the issue and complete the purchase.

No one loses a W because of a temporary payment hiccup.

Second Choice

Some launches include multiple variants — sizes, colors, or styles.

Normally, if you’re selected but your specific variant is gone, that’s the end of the road.

EQL+ introduces Second Choice. When entering a launch, you can optionally select a backup variant.

If you’re selected and your first choice is unavailable, the system automatically attempts your second choice instead.

It doesn’t give you another entry or better odds — it just prevents a fair win from turning into a miss.

Insider access and discovery

EQL+ also opens the door to deeper engagement with the fan community.

Members get:

• A fan profile that showcases their wins and activity
  
• Access to the EQL Discord, where fans can connect and celebrate drops together
  
• Priority support when help is needed
  

It’s also a place to stay on top of what’s happening across the fandom landscape. The EQL app becomes a personalized feed of:

• launches you care about
  brands you follow
• communities you’re part of

And along the way, you’ll likely discover new brands and creators worth paying attention to.

Built with fans

EQL+ isn’t a finished product. It’s an evolving one.

We’re building it alongside the fans who use EQL every day — and the community will continue shaping where it goes next.

If that sounds like something you want to be part of, become an EQL+ member here.

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