Unbox a better way to launch
Keep your collectible launches in perfect condition with an industry-leading tech solution that’s ready for the fan frenzy.
Trusted by the most visionary creators in streetwear, art, and culture
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
.svg)
Why the most in-demand collectible brands work with EQL
Tech that can handle the heat
Our platform was purpose-built for intense demand, preventing common issues that have plagued high-heat launches — like bots, fraud, and sites crashing.
Locals first and VIP functionality
Internet or IRL, pull off the launch that rewards your real fans. EQL's geotargeting features make hybrid and in-store events run smoothly for unique, fan-friendly experiences.
Gain more control over your launch
With more control over the chaos, brands are able to harness the energy around drops and turn them into deeper moments, building buzz that lasts long past launch day.
.avif)
.avif)
.avif)
See how brands level up launches with EQL
.svg)
M.R. Roberts - Wynyard Coin Centre renews collector passion through fair launches
Wynyard Coin Centre began to notice that their hottest coin drops were selling out in a matter of seconds. That's when they turned to EQL to make coin launches fair again for their loyal audience of collectors.
.svg){kind=logo}
.avif)