RUN FAIR®

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®. Brands commit to running their launches fairly and fans agree to participate honestly. No bots, no fraud, no funny business.

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Blue and orange whale-shaped kite flying against a clear blue sky.Blue and orange whale-shaped kite flying against a clear blue sky.Blue and orange whale-shaped kite flying against a clear blue sky.Blue and orange whale-shaped kite flying against a clear blue sky.Blue and orange whale-shaped kite flying against a clear blue sky.
This launch is Run Fair®

Trusted by culturally leading brands, from hobby shops to the household names.

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Stanley logo
crocs logo
Abstract black and white circular logo with a stylized JFG square.
Nike Air Jordan Logo
Ariel logo
Tiffany & Co logo
Funko Logo
Undefeated Logo

WHEN A LAUNCH

is

Run Fair®

IT'S A

WIN-WIN

When demand spikes, your system shouldn't crack. EQL gives you enterprise-grade stability, brand-safe tools, and full control over the experience.

Fans win

We’re rule followers at heart, so we made it hard on the bad actors: one entry per launch, per retailer. That means no multiple accounts, and genuine fans only. Participate fairly, and get rewarded.

EQL for fans

Brands win

Brands win because their fans win. And because EQL provides access to more opportunities to connect with them, valuable insights to understand them, and data to make more informed decisions.

EQL for brands
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Spot the Run Fair® stamp?

the industry standard for 
launches with integrity.

Only fans

(Not that kind). Every entry goes through a multi-step verification process that confirms you are a human and only humans win.

Single entry

Entries are deduplicated (fun word) against unique ID tags, so duplicate entries are deprioritized (not as fun of a word).

Security

We earned the gold standard of security (SOC 2 compliance) and adhere to GDPR to make sure your information is locked down.

Simplicity

Once you have a verified EQL account, you can enter any EQL-powered launch with any brand you want in just a few clicks.

Fairness

Our EQLizer increases your chances after each loss. Demand is always high, but we’re doing everything we can to give you your best shot.

No site crashes
No queues
No bots
Happier fans
Run Fair®

Why fairness?

For too long the technology that brands have used to manage the demand for the hottest products has fallen short.

It matters how brands launch just as much as what they’re selling. It also matters who’s buying and how they do it.

It’s time for a revolution in both technology and fairness. So at EQL, we’re pioneering a new type of commerce, built for passion.

Quotation marks

We really wanted a solution that would help us make the launch experience more enjoyable for everyone at the event and give fans more time to explore the expo. We are happy to have found that with EQL.

Kevin Cao, DesignerCon

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