The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)

Key Highlights

• Learn how upselling apps can effectively boost your Shopify store's average order value.
• Discover our picks for the 10 upsell apps, including EQL’s innovative new tool for Shopify store owners.
• Find tools that help with the pre-purchase, in-cart, and post-purchase strategies for online stores.
• Compare apps offering detailed analytics, flexible pricing plans, and responsive customer support.
• Find out which apps provide free trials to easily test their impact on your online sales without upfront costs.

Any savvy Shopify merchant will tell you that having a smart upsell strategy is key to driving incremental revenue. Aside from just making you more money and improving the customer experience, upselling also shows customers complementary products that can raise their overall satisfaction and add more value to their purchase.

With upsell apps, Shopify store owners can easily automate and improve this process. A good upsell app not only boosts your sales funnel with relevant products (win) but also makes customers happy by offering upgrades at the right time (double win).

At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there. And if you think you’ve already tried all the apps out there? We’ve got a brand new one that you could be one of the first to implement.

10 Upsell Apps to Elevate Your Shopify Store Sales

The marketplace is filled with upsell apps made for Shopify stores. Obviously. Selling is kind of the point.

But the apps listed below stood out both in their customer satisfaction rankings and unique capabilities. Every app on the list can increase order value and simplify your sales process, but they all do it a little differently, whether it’s in-cart offers or personalized product recommendations based on detailed analytics. 

These apps also use automation and provide responsive support infrastructure to produce real results. Whether you want free trials or more advanced long-term options, there is something for every store's unique needs. Here are EQL’s picks for the ten best upsell apps for Shopify.

1. Bold Upsell – Traditional Pre-Purchase Upsells

• Strength: Classic upsell pop-ups before checkout.
  
  
• Differentiator: Allows full control of where and when upsells appear (product, cart, checkout).
  
  
• Best for: Merchants who want to build rules-based upsell funnels, especially with scheduled sales.

Bold Upsell is a Shopify app designed to boost your conversion rate using smart offers. It lets you easily add upsells on various pages of your store, including your product, cart, and thank you pages, based on the product the customer is purchasing. You can customize its appearance to match your store's theme, making it even more merchant-friendly.

One of the best features is Bold’s ability to schedule upsell offers during busy sales periods, like holidays or flash sales. Shoppers looking for free shipping can be encouraged to upgrade their orders to meet the minimum required. The app also provides detailed analytics that help you see how well your upsells are doing.

With pricing starting at just $9.99 per month and a 14-day free trial, Bold Upsell offers a lot of features at a good price. It is among the best Shopify upsell apps for store owners who want to optimize their sales funnels and create personalized experiences.

2. Candy Rack – One-Click Upsell Simplicity

• Strength: One-click upsells that don’t disrupt shopping.
  
  
• Differentiator: Add-on offers (like warranties or gift wrap) presented in elegant modals.
  
  
• Best for: Stores looking for frictionless and design-focused upselling with AI assist.

Candy Rack is made for Shopify store owners who want to easily increase their average order value and want various ways to do it. This app fits perfectly into your store's checkout process. It lets you create offers that increase sales smoothly.

The key feature is its AI-driven automation. It looks at historic shopper behavior to suggest relevant product recommendations. Candy Rack also offers widgets for warranties and gift options, helping Shopify stores upsell better. The app's simple interface lets customers add products to their cart without stopping their original shopping flow.

Candy Rack also allows customization to work for businesses of all sizes. Pricing begins at $19.99 every month, and there is a free trial to check its features. Its easy integration, excellent customer support, and focus on automated strategies make it a popular choice for online retailers.

3. ReConvert – Post-Purchase Monetization

• Strength: Upsells after checkout, on the thank you page.
  
  
• Differentiator: Combines upsells with surveys, email collection, and order tracking widgets.
  
  
• Best for: Stores focused on increasing LTV after the initial sale.

ReConvert is a Shopify app designed for upselling and cross-selling. It helps by showing upsell offers on the thank-you page after a purchase. This approach encourages customers to check out related products or bundles, which boosts sales.

Like others on the list, the app offers detailed analytics, allowing Shopify store owners to improve their upsell campaigns based on what customers do with the offers presented to them.

Another compelling ReConvert feature is A/B testing, allowing users to try different upselling methods to increase conversion rates. It automates tasks like order tracking, saving time and increasing efficiency.

ReConvert starts at $4.99 per month. It has a user-friendly dashboard and offers live chat support. The app has many features that can grow with your business. Whether you are upselling premium goods or complementary items, this app is a great tool for boosting revenue and improving the shopping cart experience.

4. Frequently Bought Together – Amazon-Style Bundles

• Strength: AI-generated bundles shown on product pages.
  
  
• Differentiator: Mimics Amazon’s “Customers also bought…” format.
  
  
• Best for: Merchants with large catalogs and high data volume for product pairing.

Frequently Bought Together helps Shopify store owners give better product recommendations. This app shows bundles of related products informed by past purchase data. Its AI looks at customer choices to make accurate upsell options that are smoothly presented along the checkout process.

One-click buying is simple. Customers can add suggested products to their carts without leaving their current page. The app also has customizable widgets, ensuring that upsell designs fit well with your brand's style for a seamless overall customer experience.

Pricing starts at $9.99 each month, and you can try it for free for 30 days. This tool delivers especially strong value for stores with a range of complementary products, improving sales funnel strategies with its smart and sophisticated approach to driving incremental revenue.

5. In Cart Upsell & Cross-sell (ICU) – Checkout-Centric Offers

• Strength: Offers in-cart drawer and checkout pages.
  
  
• Differentiator: Geo-targeted, cart-value-based, or device-specific upsells.
  
  
• Best for: Stores needing highly targeted upsells right before purchase.

In Cart Upsell & Cross-sell ICU stands out because it presents offers right in the checkout process. This app uses AI-driven recommendations to target recommendations based on what is in the customer’s shopping cart. This makes upselling feel personalized and relevant — ideal for catching customers’ attention.

The app offers different triggers for upsell offers. These include geographic locations, order value thresholds, and abandoned carts. This level of customization makes sure that the offers fit the needs of shoppers. Plus, there are affordable pricing plans, including a free version, which makes it suitable for businesses of any size.

In Cart Upsell also helps businesses grow with premium features like automated workflows and A/B testing. Responsive support is available to help with advanced customization for unique sales funnels.

6. Wiser – Full-Funnel AI Recommendations

• Strength: Uses AI to generate recs across homepages, product pages, cart, and thank you pages.
  
  
• Differentiator: Full suite of widgets with personalization logic.
  
  
• Best for: Merchants wanting omnichannel, AI-powered upselling.

Wiser takes upselling to an exciting new level with its personalized product recommendations. On the product page or at checkout, Wiser suggests items that fit customer needs using smart data insights. 

This Shopify app has different layout choices that fit well with your store's look to make offers feel like a natural part of the flow. Wiser also supports product bundles and cross-selling strategies for a customizable experience.

You can start using Wiser for just $9 a month. It offers responsive support and a free trial option to test all its features. With its power to show related products and make AI-powered recommendations, Wiser stands out as one of the best Shopify apps for boosting average order value.

7. EQL – Nontraditional Upsells for High-Demand Product Launches (Coming Soon)

• Strength: Wide range of unique capabilities that maximize revenue from exclusive product launches.
  
  
• Differentiator: Uses audience control, segmentation, and anti-bot tech to power scarcity-based upsells.
  
  
• Best for: Brands doing limited-edition releases or drops that need to prioritize fairness, user experience, and excitement.

EQL's Shopify app (yep, that’s us) was designed to help merchants manage high-demand product launches effectively. It offers tools to create exclusive, limited-time sales events that can drive massive customer engagement and help merchants maximize the moment of a major, limited-edition product release. 

By controlling access to product drops, EQL ensures a fair and organized shopping experience, reducing the impact of bots and ensuring genuine customers have a chance to purchase. More nuanced than a basic upsell app, EQL boosts average order value by enhancing customer trust, mitigating logistical challenges in hot drops, and creating unique and surprising ways to engage.

The app is currently in a limited release phase, and interested merchants can apply for early access.

8. Selleasy – Multi-Language, Global Store Support

• Strength: Easy-to-style upsell widgets in multiple languages and currencies.
  
  
• Differentiator: Strong global support and localized approaches to international sales.
  
  
• Best for: Merchants with global customer bases.

Selleasy is a Shopify app designed for offering bundles and personalized recommendations to shoppers. It seamlessly adapts content to different languages and currencies, making it useful for online stores with an international customer base.

Selleasy shines in providing upsell chances on product pages, checkout pages, and thank you pages. It boosts sales and customer satisfaction with tiered pricing discounts and related product bundles. The easy styling options make sure the widgets fit nicely with your Shopify store's theme.

Pricing begins at $7.99 each month after a free trial. With well-crafted recommendations and offers made easier, Selleasy is a key tool for Shopify store owners who want to improve their sales funnel.

9. Adoric – Popup-Driven Conversion Booster

• Strength: Popups for upsells, cart abandonment, product recs, and more.
  
  
• Differentiator: Combines popup builder + upsell logic + email collection in one.
  
  
• Best for: Brands who prefer visual campaigns and multi-goal popups.

Adoric helps Shopify stores increase sales through its smart AI recommendation tools. The app personalizes offers based on how customers shop with the goal of boosting conversion rates.

With Adoric, Shopify store owners can add widgets showing items often bought together. They can also use pop-ups to highlight current offers. The app automatically calculates volume discounts to encourage larger purchases.

Starting at $5 a month with a free trial, Adoric is known for its ease of use and responsive customer support. Its strong campaign management tools and easy connections with Shopify make it one of the best Shopify upsell apps today.

Conclusion

In conclusion, picking the right upsell apps can really change the game for your Shopify store. Each of the ten apps listed has special features to improve the customer experience and increase sales through nuances of strategy that can align with brands’ unique goals.

Sellers can choose from a generous range of options that range from simple upsell functionality to the most sophisticated capabilities that EQL offers. To narrow it down, carefully consider your business goals and what your customers need and expect from the checkout experience.

Happy selling.