New Shopify App are here to power smarter, fairer launches

Launching a high-demand product isn’t just about selling out—it’s about capturing real demand, protecting your fans, and turning momentum into long-term growth.

Today, we’re excited to announce four new and upgraded features in the EQL Shopify App designed to help brands do exactly that. These updates give you more control before, during, and after your launches—so you can convert more fans, increase AOV, and deliver the kind of launch experience customers actually remember.

Here’s what’s new.

Notify Interested Customers (NEW)

Demand doesn’t start at checkout—it starts well before your launch goes live.

With Notify Me, brands can now capture customer intent directly during launch setup. Shoppers who miss out—or don’t want to camp out on launch day—can opt in to receive an automated email the moment your launch opens.

Why it matters:

• Capture demand before launch day
• Bring customers back at the right moment
• Reduce frustration without sacrificing fairness

You can also customize notification emails to match your brand voice, ensuring the experience feels seamless from interest to purchase.

Create Smarter Lists with Shopify Segments (NEW)

Audience targeting just got a whole lot more flexible.

You can now use native Shopify audience segments directly within EQL to power or supplement VIP and block lists. This makes it easier to reward loyalty, prioritize local communities, or exclude bad actors—without creating manual workarounds.

What this unlocks:

• Faster setup using existing Shopify data
• More precise targeting for launches and activations
• Better alignment between Shopify and EQL workflows

If you already segment your customers in Shopify, EQL now fits naturally into that ecosystem.

Multi-Quantity Purchases (NEW)

Some fans want more than one unit—and now you can let them, without opening the door to abuse.

With multi-quantity entries, customers can enter for multiple units during a single launch. EQL’s safeguards ensure fairness remains intact while helping brands increase basket size and AOV.

The result:

• Higher average order value
• Fewer duplicate entries
• Protection against fraud and bad actors

It’s flexibility for real fans, without compromising the integrity of your launch.

Exclusive Access, Reimagined (UPGRADED)

Exclusive Access has always been about control. Now, it’s more flexible than ever.

We’ve expanded Exclusive Access to support two distinct launch experiences:

• Exclusive First
  First-come, first-served access for select groups—perfect for early supporters or VIPs who want speed.
• Reserved Purchase
  Guaranteed inventory for invited customers, ensuring everyone who receives access can complete a purchase.

This update gives brands more options to match launch mechanics to fan expectations—whether you’re prioritizing speed, certainty, or both.

Built for Real-World Launches

These features were built with real brands and real launches in mind.

"EQL’s approach to exclusive access on Shopify is both smart and easy. On just one of our recent launches, it saved my team at least 72 hours of work." - Jillian TuckerWeb associate,The Whitaker Group

From collectibles and streetwear to live events and limited editions, EQL helps brands scale demand without sacrificing fairness.

Ready for Your Next Launch

All of these features are now available on all active EQL plans—ready whenever your next launch is.

If you’re already using the EQL Shopify App, jump in and try them out.
‍
If you’re new to EQL, now’s the perfect time to see what better launches look like.

Let’s launch.