NBA All-Star 2025 logo with San Francisco Bay Area text and a stylized Golden Gate Bridge and sun illustration.
Cartoon character wearing a hat and backpack standing next to stylized text 'DCon' with letters in different colored blocks.
WWE WrestleMania logo with bold white text on an orange background.
Logo reading 'FANATICS FEST NYC' with a stylized gold 'F' between Fanatics and Fest.
Comic Con logo with a stylized eye and bold yellow text on black squares against a yellow background.
NBA All-Star 2025 logo with San Francisco Bay Area text and a stylized Golden Gate Bridge and sun illustration.
Cartoon character wearing a hat and backpack standing next to stylized text 'DCon' with letters in different colored blocks.
WWE WrestleMania logo with bold white text on an orange background.
Logo reading 'FANATICS FEST NYC' with a stylized gold 'F' between Fanatics and Fest.
Comic Con logo with a stylized eye and bold yellow text on black squares against a yellow background.
EQL FOR ACTIVATIONS AND EVENTS

Create memorable on-site launches, without the chaos

Whether you’re hosting a pop-up, event, or limited in-store launch, EQL helps you create a seamless experience, turning location into a powerful lever for loyalty.

No site crashes
No queues
No bots
Happier fans
Run Fair®
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Partner Stories

See how brands connect with fans IRL using EQL.

Case Study

Aku partners with EQL for ComplexCon

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Case Study

IMG partners with EQL to manage waitlist for major races

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Case Study

EQL provides ease for exclusive launches at DesignerCon

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Case Study

Cactus Jack x WrestleMania battle bots with EQL

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Built for brand moments that go beyond the launch

85%

more repeat interaction than industry norms, transforming product drops into loyalty flywheels.

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EQL was like a digital bouncer for the launch. If you didn’t have a ticket and weren’t at the event, you weren’t getting in.

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Mike Armstrong, SVP of Fanatics Events

There were quite a few of our community members who attended the event and had really high praise seeing how everything came together in person.

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Micah Johnson, Founder and Artist, AKU

EQL is just so flexible, so adaptable. Honestly, finding a solution that was easy and enjoyable to work with was a big deal to me.

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Allie Natoli, Marketing Director, IMG

We really wanted a solution that would help us make the launch experience more enjoyable for everyone at the event and give fans more time to explore the expo. We are happy to have found that with EQL.

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Kevin Cao, Co-Organizer, DesignerCon

Why choose EQL?

Transform product launches into meaningful interactions, fostering community and driving revenue.

Build lasting relationships with your customers that last far past the launch moment.

Turn your event into a catalyst for fandom