Reach the right fans with every launch
Target fans for a custom launch experience based on location, loyalty, event participation, and more. The possibilities are endless.
Reward loyalty
Drive more engagement with your best customers with tools to import multiple lists and allocate inventory between audiences.
Invite-only launches
Run exclusive launches for specific audiences, giving you total control over who can access.
Locals-first
Foster community by prioritizing locals, while still having the ability to sell worldwide.
In-person moments
Geolocation makes it simple to reward event attendees. Fulfill on-site, or skip the logistical headaches and ship products later.
Create deeper fan connections
The ability to reward the right people is a powerful way to build loyalty to your brand.
Stop getting blown up on social after every launch. Fans love the EQL experience.
Make data-driven decisions with useful learnings from every launch.
Add more value to VIP status and earn even more love from your top fans.
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
EQL was like a digital bouncer for the launch. If you didn’t have a ticket and weren’t at the event, you weren’t getting in. It let us focus on delivering an unforgettable fan experience — without getting bogged down in tech.
oyal fans were frustrated that they couldn’t get a bottle. And that’s not the experience we wanted for them. These were the same supporters who helped us establish Found North as a relevant whisky-maker. EQL helped us solve that when demand spiked.
FAQ
A launch with a VIP list applied is publicly available for anyone to enter. Your VIPs will get a boost and have a higher chance of being selected. An invite-only launch is fully private, so only select customers can access it.
Set your desired distance from your store, and fans with shipping addresses in this area will be selected first. Even better, you can reward locals without risking sell-through. When there are not enough entrants from your targeted location, we'll sell on to fans outside the radius who've entered.
Incentivize in-person community building by giving event attendees exclusive launch access. Guests will enter your launch via QR code at your event, and we'll use geolocation to qualify entrants based on their live location at the time of entry. We can also cross-reference ticket information to ensure fans who are selected are ticket holders at your event.
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