Popping Off: EQL Joins Forces with Funko

Few products on the market incite fan fervor like Funko Pop! figurines. These wide-eyed vinyl figures are instantly recognizable, and best of all, there’s one (or like tons) for every fandom out there. 

We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko, starting with one of the hottest launches (inspired by one of the tastiest figures) Big Boy — live now!

About Funko

Funko was founded in the late 90s, but the brand took off in 2011 when they launched the Pop! Vinyl line of figurines. Now, just about any beloved character (along with plenty of real-life icons) has their own Funko likeness: everyone from Han Solo to Harry Potter, Ruth Bader Ginsburg to Britney Spears, and so much more. It’s clear why collecting Funkos is so deliciously addictive — they’re constantly adding to their product lines and collaborating with the hottest franchises to expand the Funko universe.

Whether your scene is Marvel, My Hero Academia, Doctor Who, Yu-Gi-Oh!, NBA, NFL, WWE, or — okay, this list could go on forever — there’s a collection of Funko figurines with your name on it. But, as with any collectible brand, some are more valuable and exclusive than others. Amid The Mandalorian’s Baby Yoda craze, the Grogu figurine sold out months before it was even slated to hit stores. That trend has continued, with new Funko releases commonly selling out on their website within seconds.

Funko x EQL Partnership

To help fans get easier and fairer access to the most beloved Funkos, the brand has linked up with EQL to power future high-heat launches. EQL will apply our signature Run Fair® certification to some of Funko’s hottest launches, giving real fans a boost over bots and bad actors, and providing a smooth experience from beginning to end.

We can’t wait to see which of our favorite characters get Funko’d next — stay tuned for upcoming drops here on EQL.