Commerce built for passion
EQL helps brands get the world’s most in-demand products into the hands of passionate fans, and makes launches more reliable, fair, and memorable.
Not all launches are created EQL
Both retailers and their customers benefit from smarter technology and more trust.
drops for brands
Everything you need to power launches that turn customers into lifelong fans.
Light Smoke Grey

EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".


Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!

Not all launches are created EQL
Not all launches are created EQL
We're building a win-win experience for brands and their fans
Everything you need to power launches that turn customers into lifelong fans.
Light Smoke Grey

EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

We make it more fun to participate, and make it easier to trust the process.

Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!

Our biggest wins come from yours
If we had a stat about how much better our brands sleep at night, we’d put that here too.


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Products in the hands of more fans
Launches run
Signals analyzed
Bots removed







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Products in the hands of more fans
Signals analyzed






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