Fueling fandom
And
growth
with every
Launch
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For brands & retailers
Everything you need to capture demand, control the chaos, and maximize the launch moment. Infinitely reliable and simple to integrate.
For fans & collectors
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Launches by EQL are Run Fair® which means no bots, less frustration, and a better experience for fans who care the most.
Hundreds of brands trust EQL with their biggest releases.
EQL is the world's leading platform for bot protection on high-heat launches.
Fans surveyed said when they see a launch is 'Run Fair® through EQL' they know they have a real shot.
The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
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Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, and offering an experience that is both secure and smooth as butter.
