Launches that go beyond the hype.
Our end-to-end platform was built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch. A better, more rewarding experience for everyone.
Better launches, from start to sold out
Both retailers and their customers benefit from smarter technology and more trust.
Everything you need to reliably sell in-demand products, from start to sold out.
We make it more fun to participate, and make it easier to trust the process.
There's strength in numbers
If we had a stat about how much better our partners sleep at night, we’d put that here too.
products into the right customers’ 🤲*.
*Yes, we obsess over our first-time winners—there’s no better feeling than delivering more wins.
Latest articles
We partner with iconic brands to put fairness first.
Here's what they say about EQL.
The DNA of Nike is built on Innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace. Nike Member’s know they have a fair chance when entering an EQL raffle in a Nike Store”.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.
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