Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass
Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass
Row 2 - 1 - Hoodie
Row 2 - 2 - Goggles
Row 2 - 3 - Trading Card
Row 2 - 4 - Shoe
Row 2 - 5 - Spalding
Row 2 - 6 - Shoe
Row 2 - 7 - Jersey
Row 2 - 8 - Necklace
Row 2 - 9 - Watch
Row 2 - 10 - Shoes
Row 2 - 11 - Whisky
Row 2 - 12 - Shoes
Row 2 - 13 - Skateboard
Row 2 - 14 - Shoe
Row 2 - 15 - Shoe
Row 2 - 16 - Crocs
Row 2 - 17 - Whisky
Row 2 - 18 - Batman
Row 2 - 19 - Shirt
Row 2 - 20 - Top
Row 2 - 21 - Shoes
Row 2 - 1 - Hoodie
Row 2 - 2 - Goggles
Row 2 - 3 - Trading Card
Row 2 - 4 - Shoe
Row 2 - 5 - Spalding
Row 2 - 6 - Shoe
Row 2 - 7 - Jersey
Row 2 - 8 - Necklace
Row 2 - 9 - Watch
Row 2 - 10 - Shoes
Row 2 - 11 - Whisky
Row 2 - 12 - Shoes
Row 2 - 13 - Skateboard
Row 2 - 14 - Shoe
Row 2 - 15 - Shoe
Row 2 - 16 - Crocs
Row 2 - 17 - Whisky
Row 2 - 18 - Batman
Row 2 - 19 - Shirt
Row 2 - 20 - Top
Row 2 - 21 - Shoes

Get more value out of every launch with a smart, easy-to-use platform your fans will love.

Row 1 - 21 - Bluegrass
Row 1 - 20 - Shoes
Row 1 - 19 - Crocs
Row 1 - 18 - Jersey
Row 1 - 17 - Shoes
Row 1 - 16 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 14 - Crocs
Row 1 - 13 - Coin
Row 1 - 12 - Shoes
Row 1 - 11 - Gloves
Row 1 - 10 - Hoodie
Row 1 - 9 - Crocs
Row 1 - 8 - Superman
Row 1 - 7 - Shoes
Row 1 - 6 - Uggs
Row 1 - 5 - Jersey
Row 1 - 4 - Shoe
Row 1 - 3 - Shoe
Row 1 - 2 - Shoe
Row 1 - 1 - Shoe
Row 1 - 21 - Bluegrass
Row 1 - 20 - Shoes
Row 1 - 19 - Crocs
Row 1 - 18 - Jersey
Row 1 - 17 - Shoes
Row 1 - 16 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 14 - Crocs
Row 1 - 13 - Coin
Row 1 - 12 - Shoes
Row 1 - 11 - Gloves
Row 1 - 10 - Hoodie
Row 1 - 9 - Crocs
Row 1 - 8 - Superman
Row 1 - 7 - Shoes
Row 1 - 6 - Uggs
Row 1 - 5 - Jersey
Row 1 - 4 - Shoe
Row 1 - 3 - Shoe
Row 1 - 2 - Shoe
Row 1 - 1 - Shoe

Maximize

your launches

with EQL.

Get more control and more flexibility

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Turn chaos into calm

Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.

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Build more connection

Get products into the hands of more fans, meet more potential customers, and drive more loyalty.

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Drive more growth

Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.

Trusted by the world's most innovative brands and retailers

Nike
Berrics
Crocs
Eastside
McFalance
Fice
Footlocker
Funko
make way
MR Roberts
SChuh
Stached
Stanley
Sullivans Cove
Swag
Undefeated
atmos
Nike
Berrics
Crocs
Eastside
McFalance
Fice
Footlocker
Funko
make way
MR Roberts
SChuh
Stached
Stanley
Sullivans Cove
Swag
Undefeated
atmos
We Don't
asterisc
Just
asterisc
Solve
the pain
angry face
we
Help You
get the
most
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revenue possible
Launch
Your
asterisc
way
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EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.

High-heat & exclusives
Channel the energy
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Learn more
VIP & Loyalty
Create exclusive experiences
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See how
In-person & events
Build real community
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Let's go

Ready to launch?

Contact sales
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Stanley Thermos
This launch is Run Fair®
Sneakers
This launch is Run Fair®
BigBoy
This launch is Run Fair®
Jacket
This launch is Run Fair®
Change of Monarch Coins
This launch is Run Fair®
Trading Cards
This launch is Run Fair®
Shoe
This launch is Run Fair®
Coin in box
This launch is Run Fair®
Whisky
This launch is Run Fair®
Nike Sneakers
This launch is Run Fair®
Stanley Flask
This launch is Run Fair®
Sneaker Gold
This launch is Run Fair®
Coin
This launch is Run Fair®
Green Nike Sneakers
This launch is Run Fair®
Stanley Thermos
This launch is Run Fair®
Sneakers
This launch is Run Fair®
BigBoy
This launch is Run Fair®
Jacket
This launch is Run Fair®
Change of Monarch Coins
This launch is Run Fair®
Trading Cards
This launch is Run Fair®
Shoe
This launch is Run Fair®
Coin in box
This launch is Run Fair®
Whisky
This launch is Run Fair®
Nike Sneakers
This launch is Run Fair®
Stanley Flask
This launch is Run Fair®
Sneaker Gold
This launch is Run Fair®
Coin
This launch is Run Fair®
Green Nike Sneakers
This launch is Run Fair®

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®.

Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.

What brands say

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The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

Name
Name

It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.

Abby Albino
Co-founder and CEO

“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”

FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY
CHUCK SPERRY ART

Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.

JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE

The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE
VP/GM, PACIFIC, NIKE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF

What Fans Say

a yellow and black square with two diagonals

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

Name
Name

I love ya'll, you guys make life easy by never glitching out when trying to sign up for a chance at my grails.

The Whitaker Group Entrant

Best and most fair platform. You win some and you lose some. But in the end, you know that you always have a fair chance. EQL IS THE BEST.

Fast Times entrant

Easiest entry ever, I didn't have to wait in a queue and fight for my life 😂

Crocs entrant

I actually love this. Gives us a real chance to get a product without having the worry about the bots!

Topps entrant

The Latest from EQL

Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
October 9, 2024
 | 
Product

Introducing Invite-Only Launches from EQL: A Game-Changer for Brands

Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.

Read article
Part 2: How to elevate Your skate shop drops with EQL
October 1, 2024
 | 
Editorial

Part 2: How to elevate Your skate shop drops with EQL

The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.

Read article
Part 1: How to get more from your skate shop’s hot drops
September 23, 2024
 | 
Editorial

Part 1: How to get more from your skate shop’s hot drops

Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.

Read article

Ready to level up
your launches?

a necklace in a box with a pendant in it
a bottle of sullivanins cove single cask
a statue of a man in a superman costume
a silver coin with the image of queen elizabeth of england
a yellow rubber duck on a blue backgrounda white vase with a pink flower on a blue background
a pair of orange shoes with a green strap
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION