Launches that go beyond the hype.

Our end-to-end platform was built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch. A better, more rewarding experience for everyone.

Trusted by innovative brands and retailers
& More...

Better launches, from start to sold out

Both retailers and their customers benefit from smarter technology and more trust.

Everything you need to reliably sell in-demand products, from start to sold out.

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Battle-tested infrastructure
Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.
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More customers
Attract the right customers, drive repeat engagement with your regulars, and build more brand loyalty.
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Better outcomes
Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.
Learn how we support our partners →

We make it more fun to participate, and make it easier to trust the process.

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Maximum fairness
Our proprietary technology helps real customers get a legitimate opportunity, penalizing those who don’t play fair.
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Increasing odds
Don't fret missing out—the likelihood of your next win increases with every launch you enter fairly.
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Clear communications
Entry confirmations, result notifications, and crystal clear communication ensure you’re always in the loop.
Learn how EQL increases your chances →

There's strength in numbers

1,000,000+

products into the
right customers’ 🤲*.

If we had a stat about how much better our partners sleep at night, we’d put that here too.

Air Jordan 5 Retro UNC, an EQL launch
Travi Scott merch, an EQL launch
Maison Chateau Rouge AJ1, an EQL launch
Nike Dunk High Syracuse, an EQL launchZion Williamson x AJ1 'Voodoo', an EQL launch
Converse x Undefeated, an EQL launchTravis Scott T-Shirt, an EQL launch
Hidden Valley Ranch x Crocs, an EQL launch
Nike SB Dunk High Strawberry
50M+

Good and bad
signals analyzed

1M+

Bad outcomes and
actors prevented

2,500+

Launches that have
beat the heat

*Yes, we obsess over our first-time winners—there’s no better feeling than delivering more wins.

Concepts x Nike SB Dunk Low Orange Lobster with EQL
Asics Gel-1130 Itachi with EQL
Carrots x Crocs with EQL
Nike Dunk Low Panda, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
Carrots x Crocs with EQL
Mr Winston hoodie, an EQL launch
Mr Winston hoodie, an EQL launch
Nike Dunk Low Panda, an EQL launch
Sullivans Cove French Oak, an EQL launch
Nike's Air Force 1 Mid Off-White Pine Green, an EQL launch
Nike's Air Force 1 Mid Off-White Pine Green, an EQL launch
Carrots x Crocs hoodie, an EQL launch
New Balance 2002R Joe Freshgoods Conversations Amongst Us, an EQL launch
Air Jordan 4 Retro SE Black Canvas, an EQL launch
Air Jordan 4 Retro Infrared, an EQL launch
Air Jordan 4 Retro Canvas Women's, an EQL launch
Air Jordan 4 Retro SE Black Canvas, an EQL launch
Kobe 6 Protro All-Star, an EQL launch
Kobe 6 Protro All-Star, an EQL launch
Staple x Crocs, an EQL launch
Air Jordan Jersey, an EQL launch
Air Jordan 4 Retro Canvas Women's, an EQL launch
Tom Sachs NikeCraft, an EQL launch
LeBron Mamba City Edition Jersey, an EQL launch
Air Jordan AJ1 High 85, an EQL launch
Air Jordan Jersey, an EQL launch
Air Jordan AJ1 High 85, an EQL launch
Travi Scott merch, an EQL launch
Nike LeBron City Edition Jersey, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
Zion Williamson x AJ1 'Voodoo', an EQL launch
Nike Dunk High Syracuse, an EQL launch
Jordan 1 High Dark Mocha, an EQL launch
Air Jordan AJ1 High 85, an EQL launch
Crocs Pollex Clog by Salahe Bembury, an EQL launch
Asics Kith for Ex89, an EQL launch
Travis Scott T-Shirt, an EQL launch
Staple x Crocs, an EQL launch
Maison Chateau Rouge AJ1, an EQL launch
Converse x Undefeated, an EQL launch
Hidden Valley Ranch x Crocs, an EQL launch

There's strength in numbers

If we had a stat about how much better our partners sleep at night, we’d put that here too.

Mr Winston hoodie, an EQL launch
Mr Winston hoodie, an EQL launch
Nike Dunk Low Panda, an EQL launch
Sullivans Cove French Oak, an EQL launch
Nike's Air Force 1 Mid Off-White Pine Green, an EQL launch
Nike's Air Force 1 Mid Off-White Pine Green, an EQL launch
Carrots x Crocs hoodie, an EQL launch
New Balance 2002R Joe Freshgoods Conversations Amongst Us, an EQL launch
980,000
+

products into the right customers’ 🤲*.

Air Jordan 4 Retro Canvas Women's, an EQL launch
Tom Sachs NikeCraft, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
Air Jordan AJ1 High 85, an EQL launch
Air Jordan Jersey, an EQL launch
Air Jordan 4 Retro SE Black Canvas, an EQL launch
Lightening McQueen x Crocs, an EQL launch
Nike LeBron City Edition Jersey, an EQL launch
50M+
Good and bad signals analyzed
1M+
Bad outcomes and actors prevented
3,500+
Launches that have beat the heat

*Yes, we obsess over our first-time winners—there’s no better feeling than delivering more wins to more fans.

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®, certifying that the launch is
being run at the highest level of integrity—for everyone involved.

We partner with iconic brands to put fairness first. Here's what they say about EQL.

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace. Nike Member’s know they have a fair chance when entering an EQL raffle in a Nike Store.

Ashley Reade, VP/GM, Pacific

We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.

Evan Auerbach, Brand Director

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

Adam Sable, Managing Director

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching a new poster is fun again."

Chuck Sperry

Get more from
your launches.

If you're a retailer or brand ready to level up how you run launches, please fill out the form below.

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