Launches that go beyond the hype.
Our end-to-end platform was built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch. A better, more rewarding experience for everyone.
Better launches, from start to sold out
Both retailers and their customers benefit from smarter technology and more trust.
Everything you need to reliably sell in-demand products, from start to sold out.
We make it more fun to participate, and make it easier to trust the process.
There's strength in numbers
If we had a stat about how much better our partners sleep at night, we’d put that here too.
products into the right customers’ 🤲*.
*Yes, we obsess over our first-time winners—there’s no better feeling than delivering more wins.
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.
We partner with iconic brands to put fairness first.
Here's what they say about EQL.
We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.
Partnering with EQL has been a great asset for our company. It has given us insight into valuable customer data and has allowed us to get our product in the hands of our true customers rather than professional resellers.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
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If you're a retailer or brand ready to level up how you run launches, please fill out the form below.