Commerce built for passion
EQL helps brands get the world’s most in-demand products into the hands of passionate fans, and makes launches more reliable, fair, and memorable.
Not all launches are created EQL
Both retailers and their customers benefit from smarter technology and more trust.
drops for brands
Everything you need to power launches that turn customers into lifelong fans.
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EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Not all launches are created EQL
Not all launches are created EQL
We're building a win-win experience for brands and their fans
Everything you need to power launches that turn customers into lifelong fans.
Light Smoke Grey
EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
We make it more fun to participate, and make it easier to trust the process.
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Our biggest wins come from yours
If we had a stat about how much better our brands sleep at night, we’d put that here too.
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Products in the hands of more fans
Launches run
Signals analyzed
Bots removed
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Products in the hands of more fans
Signals analyzed
Latest News and Media
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
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The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
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Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
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