Launches that go beyond the hype.

Our end-to-end platform was built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch. A better, more rewarding experience for everyone.

Trusted by innovative brands and retailers
& More...

Better launches, from start to sold out

Both retailers and their customers benefit from smarter technology and more trust.

Everything you need to reliably sell in-demand products, from start to sold out.

Battle-tested infrastructure
Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.
More customers
Attract the right customers, drive repeat engagement with your regulars, and build more brand loyalty.
Better outcomes
Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.
Learn how we support our partners →

We make it more fun to participate, and make it easier to trust the process.

Maximum fairness
Our proprietary technology helps real customers get a legitimate opportunity, penalizing those who don’t play fair.
Increasing odds
Don't fret missing out—the likelihood of your next win increases with every launch you enter fairly.
Clear communications
Entry confirmations, result notifications, and crystal clear communication ensure you’re always in the loop.
Learn how EQL increases your chances →

There's strength in numbers

If we had a stat about how much better our partners sleep at night, we’d put that here too.


products into the right customers’ 🤲*.

Good and bad signals analyzed
Bad outcomes and actors prevented
Launches that have beat the heat

*Yes, we obsess over our first-time winners—there’s no better feeling than delivering more wins.

Meet the stamp that matters

Our technology is built on fairness, and our Run Fair stamp is how we certify and show that launch is being run at the highest level of integrity—for everyone involved.

Learn more about RUN FAIR™

We partner with iconic brands to put fairness first.
Here's what they say about EQL.

We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.

Evan Auerbach, Brand Director

Partnering with EQL has been a great asset for our company. It has given us insight into valuable customer data and has allowed us to get our product in the hands of our true customers rather than professional resellers.

Andrew Jones - Director of eCommerce

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

Adam Sable, Managing Director

Get more from
your launches.

If you're a retailer or brand ready to level up how you run launches, please fill out the form below.

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Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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