Launches that fuel fandom

EQL helps brands get the world’s most in-demand products into the hands of passionate fans, and makes launches more reliable, fair, and memorable.

Trusted by THE WORLd's most innovative brands and retailers
Crocs logo - a EQL retailer partnerMcFarlane Toys launches with EQLUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partner
Crocs logo - a EQL retailer partnerMcFarlane Toys launches with EQLUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partner

Not all launches are created EQL

We're building a win-win experience for brands and their fans

Headache-free drops for brands

Everything you need to power launches that turn customers into lifelong fans.

Get to know EQL for Brands
Limitless Infrastructure

Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.

Happier Fans

Drive more engagement with regulars 
and newbies, and build more brand loyalty.

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

Better Outcomes

Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.

Everything you need to power launches that turn customers into lifelong fans.

Limitless Infrastructure

Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.

Happier Fans

Drive more engagement with regulars 
and newbies, and build more brand loyalty.

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

Better Outcomes

Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.

More rewarding for fans

Get smoother, fairer access to the products and experiences you’re passionate about.

Get to know EQL for Fans
Maximum Fairness

Tech that levels the playing field for genuine fans, and penalizes bots and scammers.

Increasing Odds

Don’t fret the L. The likelihood of your 
next win increases every time you participate fairly.

I actually love this. Gives us a real chance to get a product without having to worry about the bots!

No More Frustration

Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.

Get smoother, fairer access to the products and experiences you’re passionate about.

Maximum Fairness

Tech that levels the playing field for genuine fans, and penalizes bots and scammers.

Increasing Odds

Don’t fret the L. The likelihood of your 
next win increases every time you participate fairly.

I actually love this. Gives us a real chance to get a product without having to worry about the bots!

No More Frustration

Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.

Not all launches are created EQL

We're building a win-win experience for brands and their fans

Both retailers and their customers benefit from smarter technology and more trust.

Headache-free
drops for brands

Everything you need to power launches that turn customers into lifelong fans.

More rewarding for fans

Get smoother, fairer access to the products and experiences you’re passionate about.

A MA MANIÉRE
Nike Attack OG
Light Smoke Grey
$ 120.00
This product is in high demand
We've teamed up with EQL for this launch

EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Limitless infrastructure

Go from chaos to calm with cutting-edge launch technology built to withstand the heat.

Happier fans

Drive more engagement with regulars and newbies, and build more brand loyalty.

Better outcomes

Access smart insights for the future, unlocking the power of launches to grow your business.

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

Adam Sable, Managing Director
Maximum fairness

Tech that levels the playing field for genuine fans, and penalizes bots and scammers.

Increasing odds

Don’t fret the L. The likelihood of your next win increases every time you participate fairly.

No more frustration

Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.

You're in!
Air Jordan 4 Retro SE Black Canvas, an EQL launch
Product
Women's Air Jordan 1
Retro Hi OG "Starfish'
Size
US Size 13 Mens
Date
30 June 2023
Entries close Nov 11
2022 4:45 PM
EQL fee
A$240.00 inc. GST
Shipping Price
A$10.00 inc. GST
Total Cost
A$255.00 inc. GST
Including Tax
A$23.61
Due today
A$0.00

I actually love this. Gives us a real chance to get a product without having to worry about the bots!

Entrant, Topps Sapphire

Not all launches are created EQL

Not all launches are created EQL

We're building a win-win experience for brands and their fans

We're building a win-win experience for brands and their fans

Everything you need to power launches that turn customers into lifelong fans.

A MA MANIÉRE
Nike Attack OG
Light Smoke Grey
$ 120.00
This product is in high demand
We've teamed up with EQL for this launch

EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Limitless Infrastructure

Go from chaos to calm with cutting-edge launch technology built to withstand the heat.

Happier Fans

Drive more engagement with regulars and newbies, and build more brand loyalty.

Better outcomes

Access smart insights for the future, unlocking the power of launches to grow your business.

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

Adam Sable, Managing Director

We make it more fun to participate, and make it easier to trust the process.

Maximum fairness

Tech that levels the playing field for genuine fans, and penalizes bots and scammers.

Increasing odds

Don’t fret the L. The likelihood of your next win increases every time you participate fairly.

No More Frustration

Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.

I actually love this. Gives us a real chance to get a product without having to worry about the bots!

ENTRANT, TOPPS SAPPHIRE

Our biggest wins come from yours

If we had a stat about how much better our partners
sleep at night, we’d put that here too.

If we had a stat about how much better our brands sleep at night, we’d put that here too.

Maison Chateau Rouge AJ1, an EQL launch
Hidden Valley Ranch x Crocs, an EQL launch
Crocs Pollex Clog by Salahe Bembury, an EQL launchNike LeBron City Edition Jersey, an EQL launchCarrots x Crocs hoodie, an EQL launchSullivans Cove French Oak, an EQL launch
999,995
+

Products in the hands of more fans

5000+

Launches run

200M+

Signals analyzed

1M+

Bots removed

Tom Sachs NikeCraft, an EQL launch
Travis Scott T-Shirt, an EQL launch
Nike Dunk High Syracuse, an EQL launch
Nike's Air Force 1 Mid Off-White Pine Green, an EQL launch
New Balance 2002R Joe Freshgoods Conversations Amongst Us, an EQL launch
Nike Dunk Low Panda, an EQL launch
Lightening McQueen x Crocs, an EQL launch
Sullivans Cove French Oak, an EQL launch
Kobe 6 Protro All-Star, an EQL launch
Mr Winston hoodie, an EQL launch
Concepts x Nike SB Dunk Low Orange Lobster with EQL
Carrots x Crocs hoodie, an EQL launch
Carrots x Crocs with EQL
Air Jordan Jersey, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
Air Jordan AJ1 High 85, an EQL launch
Air Jordan 4 Retro Canvas Women's, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
Mr Winston hoodie, an EQL launch
Hidden Valley Ranch x Crocs, an EQL launch
999,995
+

Products in the hands of more fans

50M +

Signals analyzed

LeBron Mamba City Edition Jersey, an EQL launch
Staple x Crocs, an EQL launch
Air Jordan Jersey, an EQL launch

Latest News and Media

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE, VP/GM, PACIFIC

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES, DIRECTOR OF E-COMMERCE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE, MANAGING DIRECTOR

Get more from your launches

If you're ready to level up how you run launches, fill out the form below.

Request Demo
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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION