A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
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Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.
If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all - you’re throwing revenue away.
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