Launching products at your event? EQL has you covered.
EQL lets you geotarget your launches to reward attendees, control access to products with no queues, and deliver a seamless pickup experience.
Used at the world's most popular events for fandom and retail.
Geotarget your launches
Limit access to products for people within a specific radius — perfect for in-person events, pop-ups, or city-specific activations.
Create exclusivity
Launches can be invite-only, public, location-based, or a hybrid. You decide who gets access, so you can reward fans in a way that meets your goals.
No more queues
Let your fans spend more time engaging with your event, not stuck in lines. Fans can enter quickly and get notified if they’ve been selected — no more crowd control headaches.
Easy pickup
Selected fans show up, scan a code, and walk out with their product. Simple for fans. Streamlined for staff.
Capture the moment
Get launch analytics and audience insights — so you can turn event launches into actionable data.
Built for brand moments that go beyond the launch
85%
more repeat interaction than industry norms, transforming product drops into loyalty flywheels.
.svg)
EQL was like a digital bouncer for the launch. If you didn’t have a ticket and weren’t at the event, you weren’t getting in. It let us focus on delivering an unforgettable fan experience — without getting bogged down in tech.
.svg)
EQL is just so flexible, so adaptable. Honestly, finding a solution that was easy and enjoyable to work with was a big deal to me.
We really wanted a solution that would help us make the launch experience more enjoyable for everyone at the event and give fans more time to explore the expo. We are happy to have found that with EQL.
