Launch however and whenever you want
EQL gives you full control of your launch. From VIP-only releases to fair-for-everyone moments, with launch types built to match your goals, backed by Run Fair® technology.
Draws
Let the whole world in, and let fate decide
Create a launch where anyone can enter, and everyone has a shot. You set the rules: entry windows, geography, and even who gets boosted or blocked. Perfect for big reach with no chaos.
“The margin for error when dealing with highly sought-after releases is razor-thin. EQL enabled us to deliver an experience that exceeded expectations.”
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Give your best fans first dibs
Handpick the fans you want to have the best shot at getting their hands on your product first: loyalty members, top buyers, or early subscribers. Then, let everyone else in.
"This launch definitely exceeded our expectations. Local fans were very excited they had a higher chance of winning, and we saw positive community feedback across Facebook, Instagram, and Discord."swag
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Invite to purchase
For seeding, treating friends and family, or rewarding VIPs
Some people shouldn’t have to ‘enter’ at all. Send a link to purchase to your friends and family. Guarantee the product. Make it a curated experience.
"It's important to reward our loyal customers because it allows us to give back to the community that has supported us since day one.”
Use one, or use all
Start with a few Invite to Purchase links. Then let in your Exclusive Access list. Open it up with a General Draw finale. All on one platform.With EQL, you have full control to design a launch that meets your goals.