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Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.



Gain more control over your launch
With more control over the chaos, brands are able to harness the energy around drops and turn them into deeper moments, building buzz that lasts long past launch day.

Locals first and VIP functionality
Internet or IRL, pull off the launch that rewards your real fans. EQL's geotargeting features make hybrid and in-store events run smoothly for unique, fan-friendly experiences.
Tech that can handle the heat
Our platform was purpose-built for intense demand, preventing common issues that have plagued high-heat launches — like bots, fraud, and sites crashing.
Ready to level up your wine and spirits launches?
Found north whiskey and EQL launches: A perfect blend
As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.





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