Three young people sitting on a large concrete barrier under a cloudy sky.
Three friends sitting closely on a couch, laughing and hugging each other joyfully.
Group of six diverse young adults walking outdoors, dressed in vibrant, fashionable clothing and smiling.
Person floating on a yellow tube in clear turquoise water, viewed from above.
Group of four diverse young athletes in Nike sportswear smiling and posing outdoors in sunlight.
Three young people sitting on a large concrete barrier under a cloudy sky.
Three friends sitting closely on a couch, laughing and hugging each other joyfully.
Group of six diverse young adults walking outdoors, dressed in vibrant, fashionable clothing and smiling.
Person floating on a yellow tube in clear turquoise water, viewed from above.
Group of four diverse young athletes in Nike sportswear smiling and posing outdoors in sunlight.
EQL FOR LOYALTY & EXCLUSIVE ACCESS

Reward the real ones

EQL helps you reward your most loyal fans with launches designed around exclusive or early access to deepen brand connection.

EQL launch participation drives 85% more
repeat interaction than industry averages

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Best and most fair platform. You win some and you lose some. But in the end, you know that you always have a fair chance. EQL IS THE BEST.

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Fan entrant to Fast Times launch      

Easiest entry ever, I didn't have to wait in a queue and fight for my life 😂

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Fan entrant to Crocs launch               

I actually love this. Gives us a real chance to get a product without having the worry about the bots!

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Fan entrant to Topps launch             
1.85
x
higher retention engagement

EQL launch participants have 85% more repeat engagement than industry averages.

100
%
returning customers

EQL blocks every bot and bad actor attempting to cheat the system.

40
%
email opt-in rate

Almost half of launch entrants subscribe to marketing, fueling long-term value beyond the drop.

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When your name’s on it, 
everything matters

See how brands connect with fans IRL using EQL

Case Study

Giving art back to the people with Chuck Sperry

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Case Study

Makeway shows locals love through EQL Launches

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Case Study

A Ma Maniére used EQL’s Shopify App to reward loyal fans

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Case Study

Found North Whisky and EQL Launches: A perfect blend

Read more

Why choose EQL?

Transform product launches into meaningful interactions, fostering community and driving revenue.

Build lasting relationships with your customers that last far past the launch moment.

Get value far beyond the moment of your drop