DATA & INSIGHTS

Data you can actually act on

When you launch with EQL, you get insights into launch performance, demand, and your fans, making it easier to turn launches into opportunities.

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Understand demand, make better decisions

See how your inventory stacks up to real demand, broken down by size, variant, and more — then use that data to inform allocations for future launches and make better buying decisions.

See how brands are using it

Acquire more fans

EQL's industry leading opt-in rates help you build and nurture new audiences with every launch. Connect with every fan who enters, not just those who purchase.

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Get to know them

See where fans are coming from, a breakdown of demographics, whether or not they play fair, and how often they’re engaging with your launches.

Increase the ROI
of every launch

Create post-entry campaigns to capitalize on interest while passions are running high, and keep fans engaged long term.

Calculate the ROI of using EQL
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Unlock the network effect
6M+
fans who’ve entered an EQL launch

EQL knows passion. With thousands of launches across categories, we have unparalleled visibility into the world of fandom.

Better insights
30+
data points captured per launch

Make data-driven decisions with useful learnings from every launch.

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5
Minutes

Average time it takes to create a new launch page with EQL

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COMMERCE BUILT FOR PASSION
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FAQ

What type of data do I get for every launch?

EQL’s portal lets you stay close to the data that impacts your launch. See entry counts, sell-through %, bots vs real fans, conversion rates, and total sales at a glance. In addition to launch performance metrics, EQL collects user data so you can understand your fans. Get demographics like age and location, and examine loyalty or cross-category interests. We prioritize data security and safety.

See our security page for details →

Where is your data stored?

All the data is stored in AWS and Snowflake cloud platforms in AWS's Virginia region.

See all FAQs

Ready to make smarter launch decisions with EQL?

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