NEW TO
ENTERING
Launches WITH
EQL?




Here’s how to enter an EQL powered draw



Find a launch: Follow your favorite retailers online, check the EQL app, or check for QR codes if you’re entering IRL.

Enter in a few clicks: Add your details and payment info to create an account. Then submit your entry.
We’ll make sure you get your best chance: We work on the backend to make sure bots and bad actors are removed, and only real humans get a chance to score products.

Get notified: Know if you are selected through clear communications. We won’t keep you guessing.

Get your dub, or try again next time: Selected entries are charged and brands will ship your item or send details for pickup. If you didn’t win, your EQLizer score will increase, giving you a better shot next time.

Here’s how to make your entry count
Follow the rules and your entry is golden.
Enter once, with real info
We know you really want the thing, but don't let that passion make you do anything too irrational — like creating multiple accounts or asking family members to enter for you. Our tech was built to spot any attempts at folks trying to increase their chances and not play fair.
Double check your address
Make sure you're shipping to a legitimate home or business address. Anything else looks a bit shady. You might be prompted to correct your address if it looks like you've made a mistake — don't skip this step.
Use a valid form of payment
Make sure your credit card is in good standing and has enough funds to cover the purchase. Virtual credit cards are not banned, but they are a less positive signal to EQL in a very high-heat launch, so know that going in.
Don't use bots or scripts
This should go without saying, but don’t use bots or scripts. We’re really good at identifying these. Plus, you’ll be blocked from future EQL launches.
Get verified with EQL+
Save us some time by getting verified through EQL+, and get sweet benefits like Winsurance, no Run Fair® fees, exclusive access to launches, and more.




Still have questions?
Check out some resources on our most common questions below.

Understanding the EQLizer Score
The EQLizer Score rewards genuine fans by increasing with each unsuccessful entry to a retailer's launch, improving future chances at that retailer.
How EQL prevents bots and bad actors
EQL uses advanced monitoring to block bots and bad actors during high-demand launches, ensuring real fans have a fair chance to win.
Why haven’t I won yet?
EQL uses advanced AI to filter out bots and ensure genuine entries. High demand for limited products makes competition intense, so not everyone can win.

What is EQL+?
While EQL+ doesn't improve your odds, it does unlock perks that remove friction and keep your W secure.