What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for
Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for
Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.
Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.
Air Jordan 4 Nigel "Brick By Brick" launches via EQL
The highly anticipated Air Jordan 4 Nigel "Brick By Brick" is finally here, enter the launch now, powered by EQL
Air Jordan 4 Nigel "Brick By Brick" launches via EQL
The highly anticipated Air Jordan 4 Nigel "Brick By Brick" is finally here, enter the launch now, powered by EQL
.avif)
Introducing Second Choice – A new EQL+ benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
Introducing Second Choice – A new EQL+ benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
Brands are bringing the culture back in 2025, and we felt it at All-Star Weekend
better+ revived the best parts of sneaker culture during NBA’s All-Star Weekend. Here’s why it worked.
Brands are bringing the culture back in 2025, and we felt it at All-Star Weekend
better+ revived the best parts of sneaker culture during NBA’s All-Star Weekend. Here’s why it worked.
