February 21, 2024
Editorial
The Year of Revival in Sneaker CultureThe Year of Revival in Sneaker Culture

It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

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The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE, VP/GM, PACIFIC

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES, DIRECTOR OF E-COMMERCE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE, MANAGING DIRECTOR

Get more from your launches

If you're ready to level up how you run launches, fill out the form below.

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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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COMMERCE BUILT FOR PASSION