Launches that do so much more than sell-out
Our smart, easy-to-use tech puts you in control, making it easier to elevate every launch and create value far beyond launch day.
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Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channel energy into powerful insights and secondary sales moments that help you get more out of every launch.
revenue possible
Simple setup
Indestructible infrastructure
Bot mitigation
Actionable insight
Seamless transactions
More growth
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Testimonials
Learn more on how the world's hottest brands have used EQL to power their most in-demand launches.
Ready to launch?
Every launch powered by EQL is certified Run Fair®
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, and offering an experience that is both secure and smooth as butter.
The team has been amazing. Everyone I've worked with throughout setup, onboarding, and execution has been first-class. It's not just that the product is great, but the people involved behind it are with us all the way.
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The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
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