How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify App, and had their best sales day ever
Based in Las Vegas, ManyRealms™ has always prioritized building trust with its passionate community of hobby gamers and collectors. When that trust was shaken after a bot-riddled launch, ironetic, the experience engineers behind the ManyRealms™ brand name, logo, and website, didn’t just repair it — with EQL’s help, they turned the moment into a powerful growth opportunity.
One bad launch can make or break a company. You only get one shot to make a first impression.
-Ron Ferraro, founder at ironetic, LLC.
The Challenge
After a high-heat trading card launch was overrun by bots, leaving customers frustrated and sales misaligned with intent, ironetic knew they needed a new approach. But instead of settling for just bot protection, they set their sights higher — aiming to drive better outcomes for both the business and its customers with a trusted launch solution.
“One bad launch can make or break a company. You only get one shot to make a first impression,” said Ron Ferraro, founder at ironetic, LLC.
That shift in mindset transformed the next launch — a limited-edition Magic: The Gathering® Spider-Man collector’s box — into a record-breaking day, both in revenue and reach.
Powered by EQL’s Shopify App, ManyRealms™ didn’t just run a smoother drop. They turned a single launch into a long-tail revenue engine.
The Fix
After researching tools that could deliver a fairer and more reliable launch experience, ironetic chose to test EQL’s new Shopify App. Despite the product being in beta at the time, they saw an opportunity to get ahead.
“The association with EQL is social proof. It establishes immediate trust you just can't get any other way,” said Ferraro.
With the launch underway, EQL enabled them to not only eliminate bot interference but also offer a premium customer experience that restored trust and confidence among their fans.
The Outcome
Many Realms™’ first launch on EQL’s Shopify App, a Magic: The Gathering® Spider-Man collector’s box, reliably sold through. But it was what happened around the launch that most surprised the ManyRealms™ team. They saw:
“We didn’t just sell a box — we brought in a wave of new customers and kept them engaged. That’s the power of doing a launch the right way,” said Ferraro.
One of the most powerful signals from the launch was the behavior of non-winners: fans who didn’t secure the featured product still stuck around to buy other items — often spending more than the original price point.
Even more telling? New customers who didn’t win the drop had the highest average order value of all, showing how a well-executed experience can drive high-value acquisition.
“The day we launched the Spider-Man collector's box is still the single biggest sales day that ManyRealms™ has ever had. Nearly all of our business right now is repeat customer business. People come back to places they trust — and EQL helped us earn that trust back.”
The day we launched the Spider-Man collector's box is still the single biggest sales day that ManyRealms™ has ever had. Nearly all of our business right now is repeat customer business. People come back to places they trust — and EQL helped us earn that trust back.
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