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EQL’s Shopify App is here, and ready to change the game for brands everywhere
The EQL Shopify App is officially live and ready for install, making it easier than ever for Shopify merchants of any size to run launches directly from their storefronts.
For years, EQL has been the launch platform trusted by global brands like Nike, Topps, and Popmart to run fair, secure, and scalable launches for products fans are passionate about. Now, we’ve taken EQL’s launch smarts and brought them to Shopify with a native app experience designed to provide simplicity, speed, and tools that help grow businesses, fan bases, and revenue.
Passion is powerful, but only if you have the right tools to harness it
Site crashes, bots, and frustrated fans can turn passion into chaos. With EQL’s Shopify App, you can now cultivate, control, and convert the energy of your launch into real outcomes without ever leaving your Shopify environment.
Whether you're dropping a limited-edition collectible, a local exclusive, or a special collab, EQL’s app gives you everything you need to:
- Create launches in minutes that match your brand and fit seamlessly into your PDP
- Control entries with tools that allow you to boost or block access for certain groups of fans
- Convert demand into long-term fans with data insights and CRM-ready exports.
- Get more revenue from each launch by driving energy to your site and engaging more fans
Other key features include:
- Built-in fraud and bot protection backed by EQL’s Run Fair® certification
- Smart entry logic (loyalty, location, tags, and mor
- Analytics and post-launch insights
- No dev work. No clunky tools. Just powerful, plug-and-play launches that do more.
Who It’s For?
If you're a Shopify brand sitting on something special, a collab, a limited SKU, a loyalty reward, or a high-demand release, the EQL Shopify App is built for you. It’s already being used by forward-thinking merchants across categories like:
- Collectibles and trading cards
- Sneakers and streetwear
- Beauty and fragrance
- Spirits and craft goods
- Toys and games
Want to see what a launch looks like in action? Check out how sneaker and streetwear legend A Ma Maniére is using the app to build deeper fan connections through exclusive access. Or, how collectibles brand ManyRealms brought in hundreds of new customers and 5x'ed the amount of sales from non-launch product through their use of the app.
Get Started Today
The EQL Shopify App is available now on the Shopify App Store. Installation takes just a few minutes, and your first launch can be live the same day.
Ready to give your next release the launch it deserves?
