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Explore EQL for Brands

Run high-traffic drops without the chaos.

The industry standard for product launches with integrity.

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Manage in-demand releases with ease.

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High-demand launches Activations & events Collabs & exclusives Loyalty & exclusive access

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For creators & collaborators For business owners For events

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Real launch stories from leading brands running high-demand drops with EQL.

The latest news, insights, and strategies for high-demand product launches.

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Practical playbooks and tools for running better product launches.

Answers to the most common questions about launching with EQL.

Media resources, brand assets, and the latest news from EQL.

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Virginia Murdoch

Head of Product

Fresh features this month | July

The latest and greatest updates to EQL

July 10, 2024

Fresh features this month | April

Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more

April 26, 2024

Fresh features this month | March

Run Fair® Fee for Adyen, launch reminders to help predict demand, and more..

March 12, 2024

Fresh features this month | November

Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...

December 8, 2023

Fresh features this month | October

Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.

November 3, 2023

Fresh features this month | September

We’re constantly releasing new features and improvements, but we’ve been terrible about sharing the good news... until now!

October 2, 2023