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For Brands
For fans
Explore EQL for Brands
Platform
Overview
Run Fair®
Integration
Shopify
Features
Launch flexibility
Audience controls
Bot mitigation
Brand protection
Data & insight
Security & privacy
Explore the platform
Solutions
Use cases
High-demand launches
Activations & Events
Collabs & exclusives
Shopify product launches
Loyalty & exclusive access
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Business owners
For creators and collaborators
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Industry
Art
Collectibles
Alcohol
Events
Footwear
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Product
Product
Product
No more monthly fee, plus new ways to launch on Shopify
EQL's Shopify App no longer has a monthly subscription fee, plus seven new and upgraded features.
February 2, 2026
Product
Product
Introducing Invite-Only launches from EQL: A Game-Changer for brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
October 14, 2024
Product
Product
Fresh features this month | July
The latest and greatest updates to EQL
July 10, 2024
Product
Product
Fresh features this month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
April 26, 2024
Product
Product
Fresh features this month | March
Run Fair® Fee for Adyen, launch reminders to help predict demand, and more..
March 12, 2024
Product
Product
Fresh features this month | November
Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...
December 8, 2023
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