What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.

From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.

Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.

Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.

From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.

From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.

6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.

6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.

Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for

Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for

Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.

Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.