Audrey Fairbrother

The drop playbook: How to grow your sneaker store through launches

Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.

October 13, 2025

EQL's Shopify app is here, and ready to change the game for brands everywhere

The power of EQL, now seamlessly integrated into your Shopify store.

August 26, 2025

How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify app, and had their best sales day ever

After a high-heat trading card launch was overrun by bots, leaving customers frustrated and sales misaligned with intent, ironetic knew they needed a new approach.

August 14, 2025

10 ways to stop your Shopify site from crashing during High-Traffic launches

Here are 10 smart (and some surprisingly simple) ways to keep your Shopify store running smoothly — even when traffic’s at its highest.

July 28, 2025

Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options

Swag Golf needed a solution to keep releases exclusive while making it easier for more fans to participate. That’s where EQL’s Shopify app came in.

June 26, 2025

Real fans only: How EQL and Topps protected the 2025 Cactus Jack x WrestleMania launch from bots

An exclusive WrestleMania drop that rewarded ticket holders, not resellers

June 10, 2025