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Run high-traffic drops without the chaos.

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Real launch stories from leading brands running high-demand drops with EQL.

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Audrey Fairbrother

Sr. Content Marketing Manager

The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)

At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.

May 15, 2025

Success Stories

Fair play at scale: How Toymate brought order to Pokémon chaos

Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.

May 8, 2025

Success Stories

From guesswork to growth: How PokeBox uses EQL to scale smarter

PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.

May 8, 2025

6 approaches to building customer loyalty (and the 6 Shopify apps to do it with)

We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.

April 3, 2025

Inventory management for Shopify launches used to be super painful. Until now.

Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for

March 31, 2025

Got bots? Here are the 5 best Shopify apps for bot protection in 2025

Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.

March 17, 2025