Editorial

The year of revival in Sneaker culture

It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

February 27, 2024

The restock edition 006: Something old and something new

In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.

February 23, 2024

How to run hype drops

Unlock the secrets to a successful hype drop and product launch. Our blog covers the essential factors and strategies for creating and marketing hype products.

February 22, 2024

A new era of fairness: An open letter to Taylor Swift's team on how to fix ticket releases

Swift's most recent headlines are, once again, centered on some ‘Bad Blood’ between Swifties and the ticketing platforms releasing seats for her Eras Tour.

February 15, 2024

EQL breaks convention on bot mitigation: Why it works

EQL approaches bot mitigation strategy much differently. Learn why breaking convention is the most effective bot mitigation solution.

February 14, 2024

The cons of queuing (and why it's time to quit the waiting game)

In a world of high-heat products, queuing up seems like a time-honoured tradition for dedicated fans. However, let's take a moment to talk about the alternative to queuing for high-demand product drops and explore why it often fails to deliver.

February 1, 2024