Editorial

EQL breaks convention on bot mitigation: Why it works

EQL approaches bot mitigation strategy much differently. Learn why breaking convention is the most effective bot mitigation solution.

February 14, 2024

The cons of queuing (and why it's time to quit the waiting game)

In a world of high-heat products, queuing up seems like a time-honoured tradition for dedicated fans. However, let's take a moment to talk about the alternative to queuing for high-demand product drops and explore why it often fails to deliver.

February 1, 2024

The new era of toy collecting (& what brands need to know)

We sat down with Luke Y. Thompson of Super Hero Hype to discuss how adult toy collecting is evolving and how brands can evolve with it.

January 22, 2024

Does your brand have a bot problem? How to know (and how to fix it).

What are bots, really? How do you know if they're targeting your brand? Why should you even care?

January 9, 2024

A deep dive into toy collector culture and what it means for brands

The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

December 13, 2023

The restock edition 002: New rules for brand collaborations in 2024

Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.

December 8, 2023