Editorial

4 trends we spotted at licensing expo 2024

As a company deeply rooted in the intersection of culture and commerce, we wanted to take the opportunity to see the world’s biggest brands converge to expand their reach and revenue.

May 31, 2024

4 ways to elevate your brand collaboration launch strategy

Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom.

May 16, 2024

Rethinking the ROI of your launch part I: Increasing revenue

If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all - you’re throwing revenue away.

April 30, 2024

Nail event activations and show your locals love with EQL

Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.

April 5, 2024

A recap of ComplexCon Hong Kong

From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.

March 28, 2024

Mastering coin drops: The ultimate guide

EQL dives into our learnings on what it takes to run a successful rare coin release.

February 28, 2024