Editorial

The top 3 things brands must control for a successful product launch

Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.

September 10, 2024

How to launch your hottest retail products: FCFS, queues, raffles and more

Product launches offer a massive opportunity for brands, but it's important to choose the right launch mechanism. Understand the pros and cons to make the best decision for your brand.

August 27, 2024

Brand collabs 101: How to maximize your brand's big moment

Collabs present a massive opportunity to get fans stoked, expand your audience, and take your brand in a new direction. Here’s what you need to know to get it right.

August 22, 2024

Kicks and culture: A deep dive into 2024 (and what’s still to come) with Sneaker Freaker

We sat down with Woody of Sneaker Freaker to talk about what’s blown his mind so far, and what he’s most looking forward to in the next few months.

August 15, 2024

Redefine launch success by turning those L’s into loyalty

Here’s how to keep fans feeling engaged and appreciated when heat is high and L’s are all too common.

August 6, 2024

6 lessons for brands from San Diego Comic-Con 2024

Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.

August 2, 2024