Editorial

Don't miss it: 3 exclusive EQL launches for the All-Star showcase presented by better+

As the Official Launch Partner, we’re bringing the heat with three hot releases for the All-Star Showcase

February 12, 2025

How’d your launch really go? Three ways to measure success. (hint: It’s so much more than sell-through)

(Hint: It’s so much more than sell-through)

January 22, 2025

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits

Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

December 2, 2024

Beyond the fan club: How to reward customer loyalty

Learn how to reward customer loyalty. Discover effective strategies to retain your most valuable customers and create connection.

November 19, 2024

How to transform your music merch drop experience for artists AND fans

See how EQL can deepen fan connections and make merch more meaningful and fun.

October 30, 2024

Is that the sound of happy fans? 4 must-haves for a great music merch drop

Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.

October 15, 2024