Editorial

Brands are bringing the culture back in 2025, and we felt it at All-Star weekend

better+ revived the best parts of sneaker culture during NBA’s All-Star Weekend. Here’s why it worked.

March 4, 2025

Who needs a sneaker bot when AI can hallucinate a win for you?

AI tried to take launch results into their own... hands? And it caused some heartbreak.

February 19, 2025

How Pokemon is making 2025 their best year ever — and what it means for collectors

Pokémon has had its talons, teeth, and claws in us for decades now, and the hobby continues to grow. But the hotter it gets, the harder it is to avoid chaos.

February 13, 2025

Don't miss it: 3 exclusive EQL launches for the All-Star showcase presented by better+

As the Official Launch Partner, we’re bringing the heat with three hot releases for the All-Star Showcase

February 12, 2025

How’d your launch really go? Three ways to measure success. (hint: It’s so much more than sell-through)

(Hint: It’s so much more than sell-through)

January 22, 2025

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits

Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

December 2, 2024