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Run high-traffic drops without the chaos.

The industry standard for product launches with integrity.

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Real launch stories from leading brands running high-demand drops with EQL.

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Mitchell Holder

Head of Marketing

Rethinking the ROI of your launch part I: Increasing revenue

If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all - you’re throwing revenue away.

April 30, 2024

The power of consistent communication throughout your launch

Launching the world’s most in-demand products is a unique endeavor. Your communication should be, too.

October 11, 2023

Dropping our latest: EQL brand 2.0 "passion" in black, white, and yellow colorway

EQL's brand has evolved past just sneakers and into an entirely new world of fandom.

October 10, 2023

San Diego Comic-Con 2023: Collectibles insights and trends from the road

From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.

August 1, 2023