Mitchell Holder

Introducing second choice – a new EQL+ benefit

EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.

March 6, 2025

The top 3 things brands must control for a successful product launch

Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.

September 10, 2024

6 lessons for brands from San Diego Comic-Con 2024

Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.

August 2, 2024

Rethinking the ROI of your launch part III: Get data you can actually do something with

EQL delivers data that actually helps you make real, revenue-impacting decisions. Here’s how some of our current partners are putting it to use.

July 15, 2024

Why haven’t I won an EQL launch yet?

If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

July 8, 2024

Rethinking the ROI of your launch part II: Unlock revenue by improving fan sentiment and connection

Investing in fan happiness pays off for brands in a big way.

June 26, 2024