EQL Staff

Shopify app
Shopify app

New in EQL's Shopify App: three features for your next launch

Marketing Audiences, in-store pickup, and payment after selection are now live for every brand running launches on EQL's Shopify App, with no monthly subscription fee.

June 29, 2026

Press
Press

Virgil Abloh archive selects EQL as launch partner for AIR JORDAN 1 HIGH OG X V.A.A.

March 12, 2026

Company
Company

EQL 101 for fans

The simple version of how EQL works, why launches run the way they do, and what happens behind the scenes when you enter.

March 9, 2026

Product
Product

No more monthly fee, plus new ways to launch on Shopify

EQL's Shopify App no longer has a monthly subscription fee, plus seven new and upgraded features.

February 2, 2026

Press
Press

The sneakers that mattered most in 2025

December 16, 2025

Editorial
Editorial

Shaping the future of fandom with EQL+

November 1, 2025

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