Audrey Fairbrother

A deep dive into toy collector culture and what it means for brands

The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

December 13, 2023

Dropping today via EQL: "1998" inspired new Balance 990v4 from Joe Freshgoods

EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 ‘1998’ collaboration

December 11, 2023

Promote your Limited-Edition Whiskey release in 2024 with a kick

Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.

December 1, 2023

EQL's picks for the best brand collaborations of 2023

2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.

November 20, 2023

7 strategies for creating a fair online release for your limited edition art

Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.

November 2, 2023

Sneaker bots 101: What are they, and how do they work?

Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory

October 16, 2023