Audrey Fairbrother

How to run hype drops

Unlock the secrets to a successful hype drop and product launch. Our blog covers the essential factors and strategies for creating and marketing hype products.

February 22, 2024

A new era of fairness: An open letter to Taylor Swift's team on how to fix ticket releases

Swift's most recent headlines are, once again, centered on some ‘Bad Blood’ between Swifties and the ticketing platforms releasing seats for her Eras Tour.

February 15, 2024

The new era of toy collecting (& what brands need to know)

We sat down with Luke Y. Thompson of Super Hero Hype to discuss how adult toy collecting is evolving and how brands can evolve with it.

January 22, 2024

M.R. Roberts - Wynyard coin Centre renews collector passion through fair launches

In the last year, Wynyard’s staff began to notice it wasn’t just collectors or hobbyists that were clamoring for their coins.

January 19, 2024

Does your brand have a bot problem? How to know (and how to fix it).

What are bots, really? How do you know if they're targeting your brand? Why should you even care?

January 9, 2024

Makeway shows locals love through EQL launches

Makeway partnered with EQL on a solution that could open their launches to a wider audience while fulfilling their commitment to the LGBTQIA+ community.

January 3, 2024