Andrew Lipp

CEO & Co-Founder, EQL

Editorial
Editorial

Nike's high heat release policy? EQL has you covered

You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.

March 22, 2023

Editorial
Editorial

EQL named as one of fast company's most innovative companies in 2023

Something completely surreal happened this week at EQL: we made Fast Company’s Most Innovative Companies list. It's an honor to not only be recognized, but to be in such great company.

March 3, 2023

Editorial
Editorial

Omega and Swatch "MoonSwatch", that's hype commerce

I’m in Covid quarantine. Both kids have it. We’ve been locked down for six days. It would make the best of folks go crazy. Throw in an Omega and Swatch “MoonSwatch” release, and things got utterly erratic.

March 28, 2022

Editorial
Editorial

Hype commerce: It can be run fair

Hype, at its origin, was humble, serving to satisfy the passion of the die-hard fan. When I started collecting NBA cards (NBA Hoops, Skybox, Upperdeck & Ultra fleer) friends and I would flick through the pages of the monthly Beckett to price our collections

August 19, 2021

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