Andrew Lipp

The case against DIY: Building your own launch tech could break you

We’ve seen some noble attempts. But when you need a launch platform during your brand’s biggest moment, piecing it together is a recipe for disaster.

August 21, 2025

EQL's core values: How we're different by design

Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.

October 1, 2024

A recap of ComplexCon Hong Kong

From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.

March 28, 2024

The cons of queuing (and why it's time to quit the waiting game)

In a world of high-heat products, queuing up seems like a time-honoured tradition for dedicated fans. However, let's take a moment to talk about the alternative to queuing for high-demand product drops and explore why it often fails to deliver.

February 1, 2024

We're introducing a run fair® fee

The reason we started EQL is because we wanted to create a level playing field to get the products we’re passionate about, and we felt that didn’t exist yet.

October 8, 2023

The ticketing fiasco, we can't shake it off.

Ticket sale frenzies have been around since the beginning of time, traced back to chariot races. Hold on. "Beginning of time?" "Chariots?" Let's establish right up front that I'm no expert on ticket history. But what I do know is that today's system is broken.

June 27, 2023