EQL Fan News: Latest Drops, Launches & Partnership Updates

Editorial

Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back

Every launch Corporate runs through EQL helps fund Bigger Than Sneakers, the nonprofit empowering the next generation of creators.

June 15, 2026

Read article

Editorial

EQL named as one of fast company's most innovative companies in 2023

Something completely surreal happened this week at EQL: we made Fast Company’s Most Innovative Companies list. It's an honor to not only be recognized, but to be in such great company.

March 3, 2023

Read article

Editorial

Jae Tips is still watching the world: On color, community, and seeing what others miss

The EQL team had a rare opportunity to sit down with the designer and creative director Jae Tips. We couldn’t miss this chance to pick the brain of one of the leading voices in the sneaker community, or gatekeep this moment from our community of sneakerheads.

January 13, 2026

Company

EQL 101 for fans

The simple version of how EQL works, why launches run the way they do, and what happens behind the scenes when you enter.

March 9, 2026

Editorial

Why you couldn't enter Travis Scott launches

We saw the start of one of this year’s hottest sneaker releases, the Travis Scott x Jordan 1 Low in ‘Reverse Mocha’ colorway...

July 21, 2022

Editorial

Why haven’t I won an EQL launch yet?

If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

July 8, 2024

Editorial

The restock: The inaugural edition

A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more

November 21, 2023

Editorial

The restock edition 006: Something old and something new

In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.

February 23, 2024

Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back

EQL named as one of fast company's most innovative companies in 2023

Jae Tips is still watching the world: On color, community, and seeing what others miss

The EQL team had a rare opportunity to sit down with the designer and creative director Jae Tips. We couldn’t miss this chance to pick the brain of one of the leading voices in the sneaker community, or gatekeep this moment from our community of sneakerheads.

EQL 101 for fans

The simple version of how EQL works, why launches run the way they do, and what happens behind the scenes when you enter.

Why you couldn't enter Travis Scott launches

We saw the start of one of this year’s hottest sneaker releases, the Travis Scott x Jordan 1 Low in ‘Reverse Mocha’ colorway...

Why haven’t I won an EQL launch yet?

If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

The restock: The inaugural edition

A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more

The restock edition 006: Something old and something new

In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.

Join the restock