Editorial

The four stages of a modern launch strategy

Discover what a launch strategy is and why it’s crucial for your business success. Learn how to create an effective launch strategy in our latest blog post!

February 23, 2026

The ultimate guide to creating a launch strategy

What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.

February 17, 2026

Jae Tips on building with intention

When we sat down with him in the Bronx, the conversation wasn’t about hype cycles or resale numbers. It focused on what launches leave behind, and how fairness has become an increasingly important part of his creative process.

January 14, 2026

Jae Tips is still watching the world: On color, community, and seeing what others miss

The EQL team had a rare opportunity to sit down with the designer and creative director Jae Tips. We couldn’t miss this chance to pick the brain of one of the leading voices in the sneaker community, or gatekeep this moment from our community of sneakerheads.

January 13, 2026

Shaping the future of fandom with EQL+

November 1, 2025

The drop playbook: How to grow your sneaker store through launches

Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.

October 13, 2025