Company

EQL 101 for fans

The simple version of how EQL works, why launches run the way they do, and what happens behind the scenes when you enter.

March 9, 2026

EQL's Shopify app is here, and ready to change the game for brands everywhere

The power of EQL, now seamlessly integrated into your Shopify store.

August 26, 2025

Introducing second choice – a new EQL+ benefit

EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.

March 6, 2025

How EQL IQ is making brands smarter

2024 brought tons of heat in the fandom world, and major insights into fan behavior and preferences. Find it all in the EQL IQ 2024 report.

December 11, 2024

EQL's core values: How we're different by design

Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.

October 1, 2024

The restock edition 009: Playing it cool for summer

A word of caution, this issue might give you some middle school flashbacks...

June 6, 2024