EQL Staff

PopSugar: 'Ticketing platforms need to prioritize fans over bots and scalpers — here's how'

When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break

September 18, 2023

Newsweek: 'How to get Eras 2024 tickets': Taylor Swift verified fan explained

Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access over buyers who are trying to resell concert tickets at a higher value.

August 3, 2023

Maximize the moment: 7 lessons from the best limited edition collaborations

The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?

July 2, 2023

SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras tour pre-sale'

As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are “fundamentally broken."

June 28, 2023

Forbes Australia: 'Biggest launch of the year': The Australian tech behind Sell-Out Nike X Tiffany collab

In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the world’s hottest hype drops successfully.

April 26, 2023