Audrey Fairbrother

Is that the sound of happy fans? 4 must-haves for a great music merch drop

Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.

October 15, 2024

Part 2: How to elevate your skate shop drops with EQL

The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.

September 23, 2024

Part 1: How to get more from your skate shop’s hot drops

Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.

September 11, 2024

How to launch your hottest retail products: FCFS, queues, raffles and more

Product launches offer a massive opportunity for brands, but it's important to choose the right launch mechanism. Understand the pros and cons to make the best decision for your brand.

August 27, 2024

Brand collabs 101: How to maximize your brand's big moment

Collabs present a massive opportunity to get fans stoked, expand your audience, and take your brand in a new direction. Here’s what you need to know to get it right.

August 22, 2024

A new sales channel to power the passion economy

An interview with former Shopify CTO, Jean-Michel Lemieux

July 24, 2024