Audrey Fairbrother

IMG partners with EQL to manage waitlist for major races

In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.

January 8, 2025

EQL provides ease for exclusive launches at DesignerCon

EQL is known for its online launch technology, but it’s also the perfect solution for exclusive or limited-edition launches at events. Read how EQL’s tech was applied to power launches for DesignerCon 2024.

December 12, 2024

How EQL IQ is making brands smarter

2024 brought tons of heat in the fandom world, and major insights into fan behavior and preferences. Find it all in the EQL IQ 2024 report.

December 11, 2024

Found North Whiskey and EQL launches: A perfect blend

As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.

December 5, 2024

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits

Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

December 2, 2024

How to transform your music merch drop experience for artists AND fans

See how EQL can deepen fan connections and make merch more meaningful and fun.

October 30, 2024