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EQL's picks for the best brand collaborations of 2023

2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.

Triple the Hype: Marvel x Kith x ASICS. Nominated by. Mitchell Holder. , VP of Marketing at EQL. Photo credit: Marvel x Kith. Naturally, EQL’s VP of Marketing nominated a launch that generated buzz at every turn.…

San Diego Comic-Con 2023: Collectibles insights and trends from the road

From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.

Marvel x Kith x Asics: A Experience Amplified with Tech. The collaboration between Kith, Marvel, and ASICS was a remarkable showcase of merging fashion, technology, and collector culture.…

A recap of ComplexCon Hong Kong

From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.

ASICS was the leading light for the mesh boys brigade and it was an equal representation of GR’s and Collab’s. The rise of the GR for the kool kats was something we heard around the floor, and consistent with other parts of the sneaker world.…

Brand collabs 101: How to maximize your brand's big moment

Collabs present a massive opportunity to get fans stoked, expand your audience, and take your brand in a new direction. Here’s what you need to know to get it right.

Example: Cecilie Bahnsen x Asics. Creative Direction: @ceciliebahnsenPhotography: @caspersejersenstudioConcept & Art Direction: @moon_intl.…

Sneaker bots 101: What are they, and how do they work?

Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory

EQL is currently being used by the world’s most innovative sneaker brands including Nike, Asics, Salomon, Foot Locker, and many more to create a fairer launch experience for their fans. Final thoughts….…