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For Brands
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Explore EQL for Brands
Platform
Overview
Run Fair®
Integration
Shopify
Features
Launch flexibility
Audience controls
Bot mitigation
Brand protection
Data & insight
Security & privacy
Explore the platform
Solutions
Use cases
High-demand launches
Activations & Events
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Shopify product launches
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Success Stories
Success Stories
Success Stories
How GHOST keeps its Legends at the center of every drop
GHOST’s "Secure a Can" drops drive an envious amount of anticipation from their fanbase. But as demand continued to grow, the infrastructure behind it was having a hard time keeping up.
June 16, 2026
Success Stories
Success Stories
How GradedGuard protects its drops (and its fans) with EQL
As GradedGuard grew in popularity, its limited releases began drawing the same hype — and the same problems — as the in-demand trading cards they protect.
October 28, 2025
Success Stories
Success Stories
Real fans only: How EQL and Topps protected the 2025 Cactus Jack x WrestleMania launch from bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
June 10, 2025
Success Stories
Success Stories
Fair play at scale: How Toymate brought order to Pokémon chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
May 8, 2025
Success Stories
Success Stories
From guesswork to growth: How PokeBox uses EQL to scale smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
May 8, 2025
Success Stories
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
January 8, 2025
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